Overview

DJ Nelson, hailing from Puerto Rico, is a verified content creator making waves, especially on YouTube. Think of him as a multi-talented artist, blending music and entertainment with personal stories. With over 2.6 million followers, he's built a solid fanbase drawn to his unique blend of hip-hop and authentic storytelling. DJ Nelson's reach places him in the top 99% of global creators, making him a notable figure in the online world and a major player in the Puerto Rican content scene.

Performance At A Glance

DJ Nelson's audience is substantial and steadily growing! He's currently experiencing a 30-day growth rate of 0.35%. His global ranking places him in the top 99% of all creators, and he's a top 2% creator in Puerto Rico. His fans are pretty engaged with his content, showing an average engagement rate of 0.60%. CreatorDB gives him a score of 87/100, which is fantastic! It means he's doing a great job with his content strategy, audience engagement, and overall platform performance.

What They Create

DJ Nelson creates a mix of content, primarily focusing on YouTube. He has a collection of longer-form videos and shorter, punchier YouTube Shorts, with a smaller presence on Instagram through posts and Reels. His content revolves around music, entertainment, and personal insights, often categorized as hip-hop and official music. Recently, he's been sharing more personal narratives in his Shorts, like "Superando el Túnel Carpiano y el PTSD: Mi Viaje Personal" where he opens up about overcoming personal struggles, or "Mi Vida Loca: De Puerto Rico a USA, Bullying y Adulto" where he shares his life journey. These types of shorts really stand out because they offer a glimpse into his life beyond the music, creating a stronger connection with his audience.

Why They're Great & Where They Can Grow

DJ Nelson excels at sharing personal stories, leveraging the YouTube Shorts format effectively, and consistently creating content in Spanish that resonates with his audience. He could explore collaborating with other creators in the music or lifestyle space to reach new audiences. Given the success of his personal narrative shorts, deepening these themes in longer-form videos might also be a great next step.

Bottom Line

For brands looking to connect with a large, engaged, Spanish-speaking audience interested in music and personal stories, DJ Nelson is a fantastic partner. For DJ Nelson himself, continuing to experiment with different content formats and collaborations could unlock even greater growth potential.