Steve Aoki

Overview

Steve Aoki, the name synonymous with high-energy DJ sets, cake-throwing antics, and a whole lot of fun, is a global music icon! With a massive following of over 18.7 million fans primarily on Instagram, he's built a brand around not just his music, but his personality and lifestyle. While ranked #65,133 globally, Aoki’s influence extends far beyond just numbers; he's a trendsetter and a master of creating experiences. His vibrant content keeps fans hooked, making him a force to be reckoned with in the digital world.

Performance At A Glance

While Steve Aoki's follower count is huge, his growth has been slightly negative recently, with a -0.58% dip over the last month. But don't let that fool you, his fans are super engaged with his content, clocking in an average engagement rate of 2.39%! That's pretty impressive considering the size of his audience. His CreatorDB score is 58/100, suggesting there's room to optimize his strategy, but he still has a strong foundation. His global and country rankings are in the top 100%, reflecting his widespread reach, but also highlighting the potential to climb even higher.

What They Create

Steve Aoki's content is a whirlwind of music, travel, and behind-the-scenes glimpses into his crazy life. He's active on YouTube, Instagram, and TikTok, sharing everything from full-length music videos to quick, engaging shorts. Speaking of shorts, his recent trip to Japan, "Exploring Golden Gai, Tokyo!" garnered over 3,600 views and showed his fans a personal side. He's also been documenting his European tour, giving fans a taste of life on the road, from jet problems to massive shows. What makes his content stand out is the raw energy and authenticity he brings to everything he does.

Why They're Great & Where They Can Grow

Steve Aoki excels at leveraging his personal brand and creating a consistent stream of content that reflects his personality and lifestyle. He's also great at engaging with his fans and making them feel like they're part of his journey. An exciting opportunity for Steve would be to focus on growing his YouTube presence with behind-the-scenes content or long-form interviews. Another avenue could be exploring more interactive content, like Q&As or live streams, to further engage with his fanbase.

Bottom Line

Steve Aoki is a powerful influencer with a dedicated following. For brands looking to tap into a vibrant and engaged audience, he's a great partner. For Steve, focusing on consistent content across all platforms and deeper audience engagement could help reignite growth and solidify his position as a top digital creator.