Prince Royce

Overview

Prince Royce, the American singer-songwriter known for his captivating blend of pop and R&B, is a major force in the music scene. With a massive following of over 26.7 million fans on Instagram (his main hub) and a solid global ranking at #8,387, Royce consistently delivers content that resonates with a broad audience. He's not just a singer; he's a storyteller who connects with fans through his music and personality.

Performance At A Glance

Prince Royce's massive fanbase is still growing, currently at a rate of 0.15% per month. While that might sound small, it translates to a significant number of new fans! His global reach places him in the top tier of creators, and he's ranked among the top 359 in the USA and 1,314 for english language content. His fans are super engaged, too, with an average engagement rate of 3.86%. That means people aren't just passively following; they're liking, commenting, and sharing his content. His CreatorDB score of 78/100 indicates he's doing a great job overall!

What They Create

Prince Royce's content is a mix of music videos, behind-the-scenes glimpses, and personal updates. He's active on both YouTube and Instagram, using Shorts and posts to keep his fans entertained. On YouTube he has 41 videos, and 54 YouTube shorts. Instagram has 1 post, and 12 reels. Recently, his Shorts promoting his new music have been performing well. For example, his short, "Hace una semana salió el video de Lokita Por Mi… y aún no lo superamos. ¿Y ustedes? 🥺✨" (translated: "A week ago the video of Lokita Por Mi came out… and we still haven't gotten over it. And you?"), racked up nearly 15,000 views and a stellar 9.67% engagement rate. It's his authentic connection with fans, combined with high-quality music, that makes his content so compelling.

Why They're Great & Where They Can Grow

Prince Royce excels at creating catchy music, building anticipation for new releases, and directly engaging with his fans through social media. He's also great at cross-promoting his YouTube content on Instagram and vice versa. One exciting opportunity would be to experiment with more interactive content, like Q&A sessions or live performances on Instagram. He could also leverage trending sounds and challenges on Reels to reach an even wider audience.

Bottom Line

For brands looking to collaborate, Prince Royce offers access to a large, engaged audience passionate about music and entertainment. For Prince Royce himself, continuing to experiment with new content formats and focusing on direct fan interaction will help further solidify his position as a top creator.