Overview

Ghost is a verified YouTube and Instagram creator, and they're not your average musician. Think theatrical rock with a bit of mystery, a dash of the occult, and a whole lot of visual flair. Their YouTube channel is the heart of their kingdom, boasting over 5.2 million followers. They deliver music videos, official audio, and intriguing "chapters" that weave a narrative around their band's lore. While sitting at the #64,498 spot globally, they've carved out a unique space in the music world.

Performance At A Glance

Ghost has a massive, dedicated following, but their growth has been pretty stable recently. They experienced a small 0.15% growth over the last 30 days, and are holding steady over the past 7 days. While their global and country rankings put them in the top 100%, there's definitely room to climb higher. Their fans are super engaged with their content, though, with an average engagement rate of 4.82%. CreatorDB gives them a solid score of 86/100, which shows they're doing a lot right when it comes to creating compelling content that resonates with their audience.

What They Create

Ghost primarily creates music-related content, leaning heavily into music videos and official audio recordings on YouTube. They also experiment with short-form content like YouTube Shorts and Instagram Reels. Their YouTube channel features narrative "chapters" that add depth to their band's persona. Recently, their "Ghost - It's A Sin (Official Audio)" video racked up over 238,000 views and a great 11.94% engagement rate. Another standout is "Ghost - Chapter 23: Frater Gets A Visit," which generated over 263,000 views and a solid 10.15% engagement rate. The band's distinctive blend of music, theatricality, and visual storytelling creates a captivating experience that keeps fans coming back for more.

Why They're Great & Where They Can Grow

Ghost excels at building a strong brand identity and captivating narrative around their music. Their high engagement rates show their audience deeply connects with their content. Their visually impressive music videos and lore-building "chapters" are a major draw. To grow further, Ghost could experiment with more interactive content, like Q&As or behind-the-scenes glimpses. Collaborating with other artists or creators in related genres could also broaden their reach.

Bottom Line

For brands looking to tap into a highly engaged and passionate fanbase, Ghost offers a unique partnership opportunity. For Ghost themselves, consider experimenting with different content formats and collaborations to boost growth and keep their audience buzzing.