Johns Hopkins Medicine

Overview

Johns Hopkins Medicine is bringing trusted health information to a wide audience through their Spanish-language YouTube channel. With a solid 671,034 subscribers, they're a go-to source for accessible medical knowledge. They rank within the top 96% of all YouTube channels globally and the top 93% of Spanish-language channels, making them a significant voice in the healthcare education space. They also have a presence on Instagram, expanding their reach.

Performance At A Glance

Johns Hopkins Medicine is steadily building its audience, growing by 0.24% in the last 30 days. While this might seem small, it's consistent! Their strong CreatorDB score of 82/100 indicates a well-maintained and valuable channel. Fans are pretty engaged, too, with an average engagement rate of 1.52%. Considering their global ranking in the top 96% and their country ranking in the top 95%, it is clear their work is resonating. This showcases their solid standing within both the broader YouTube landscape and the Spanish-speaking community.

What They Create

Johns Hopkins Medicine primarily creates educational videos and shorts in Spanish, covering topics from medical technology to general healthcare. They have a library of 764 YouTube videos and 25 YouTube Shorts, plus a smaller presence with 9 Instagram posts and 11 Instagram Reels.

Looking at some recent content, their short, "A Day in the Life: CRNA Leadership at Hopkins," offers a glimpse into the nursing profession and has a strong engagement rate of 3.77%. Another, "Stephanie Fuller, M.D. | Cardiac Surgeon," introduces viewers to a leading expert in the field. Their content stands out because it is authoritative, informative, and delivered in a way that is (relatively) easy to understand, even for complex medical topics.

Why They're Great & Where They Can Grow

Johns Hopkins Medicine excels at providing credible, science-backed health information in Spanish. They have a strong reputation and are a trusted source. Their consistent content creation is also a major strength.

An exciting opportunity could be to experiment more with interactive content formats like Q&As or live streams to boost engagement. They could also explore collaborations with other Spanish-speaking health influencers to reach a wider audience.

Bottom Line

For brands in the healthcare sector, Johns Hopkins Medicine provides a great opportunity to connect with a large, engaged Spanish-speaking audience. For the channel itself, focusing on increasing engagement through interactive content could be the key to even greater growth and impact.