原神-Genshin-公式

Overview

原神-Genshin-公式 is the official Japanese YouTube channel for Genshin Impact, the globally popular open-world action RPG. With over 3.2 million followers, they're a major player in the gaming content space, offering a direct line to the game's latest updates, character reveals, and in-game events. Although they're ranked within the top 95% of all channels globally, their dedicated focus on the Japanese Genshin Impact community makes them a go-to source for players in Japan.

Performance At A Glance

While their follower count is impressive, their recent growth has been relatively flat. However, their fans are super engaged with their content, boasting an average engagement rate of 8.28%, which is fantastic! This shows that while acquiring new followers might be a challenge right now, the existing fanbase is highly active and interested. Their CreatorDB score of 81/100 reflects their strong overall performance, suggesting a solid foundation for continued success. They rank within the top 99% of channels in Japan, which is a testament to their strong local presence.

What They Create

原神-Genshin-公式 primarily creates gaming content, focusing on game streams and guides for Genshin Impact. They utilize a mix of long-form YouTube videos, short-form YouTube Shorts, Instagram posts and Reels, and TikTok videos to reach their audience. A recent YouTube Short, "【原神】地方伝説——「黒槍のおばば」ハイジェード #原神 #原神LunaIV" (Legend - "Black Spear Granny" Hygead), garnered over 479,000 views, showcasing their ability to create engaging content around in-game lore and events. Another successful short, "【原神】ナド・クライで生まれた「月の少女」——故郷へと帰る、空月。 #月の在処へ #原神 #コロンビーナ" (The Moon Girl Born in Nado Klai - Returning Home, Empty Moon), with over 170,000 views, demonstrates their knack for storytelling within the Genshin Impact universe. Their content stands out due to its high production value, official nature, and deep understanding of the game's lore and community.

Why They're Great & Where They Can Grow

原神-Genshin-公式 excels at providing official updates, creating high-quality visuals, and fostering a strong sense of community around Genshin Impact in Japan. An exciting opportunity would be to explore more interactive content, like Q&A sessions with developers, or behind-the-scenes looks at the game's creation. They could also leverage their Instagram more effectively by creating engaging stories, polls, or contests to build a stronger community presence on that platform.

Bottom Line

For brands looking to partner with a gaming content creator in Japan, 原神-Genshin-公式 offers a direct line to a highly engaged audience of Genshin Impact players. Alternatively, for 原神-Genshin-公式, focusing on diversifying content formats and actively engaging with fans across all their platforms could help reignite growth and further solidify their position as the leading source for Genshin Impact news and content in Japan.