MeatEater

Overview

MeatEater, hosted by Steven Rinella, isn't just about hunting and fishing; it's a deep dive into the ethics, culture, and science behind sourcing your own food from the wild. With a strong focus on conservation and respect for nature, MeatEater has carved out a unique space on YouTube, where they boast over 3.1 million subscribers. They're ranked within the top 100% of all channels globally, making them a significant voice in the outdoor community. They also maintain a presence on Instagram, further extending their reach.

Performance At A Glance

MeatEater's audience is on the rise, growing steadily with a 4.91% jump over the last 90 days. While their 7-day growth is a bit slower, their overall momentum is solid. Ranking within the top 99% of channels in both the United States and English-speaking channels, they've established a loyal following. Their fans are super engaged with their content, showing an average engagement rate of 1.07%. MeatEater’s CreatorDB score is 69/100, indicating a strong and consistent performance across various metrics.

What They Create

MeatEater serves up a diverse menu of content, primarily on YouTube, ranging from full-length videos exploring hunts and fishing expeditions to shorter, snackable YouTube Shorts. They also have an Instagram presence, sharing posts and reels. One of their recent successful YouTube videos, "Ice Fishing for Prairie Pothole Perch | The Canadian Angle with Jay Siemens," garnered over 94,000 views, showcasing their expertise and engaging collaborations. Their YouTube Short, "Why cut up a beautiful moose rack? Full episode presented by @RamTrucks is live, don't miss it," racked up over 145,000 views, proving their ability to capture attention with concise and compelling content. MeatEater's content stands out because it's not just about the kill; it's about the entire process, the knowledge, and the respect for the animal.

Why They're Great & Where They Can Grow

MeatEater excels at creating high-quality, educational, and ethically focused content that resonates with a passionate audience. They're also fantastic at leveraging collaborations to expand their reach. They also excel at creating shorter form content to drive viewers to their longer videos. A great opportunity for MeatEater would be to explore more interactive content, like live Q&A sessions with Steven Rinella and guest experts. They could also consider developing more content focused on specific regions or ecosystems to cater to diverse interests.

Bottom Line

For brands looking to connect with an engaged outdoor audience, MeatEater is a fantastic partner. For MeatEater themselves, continuing to experiment with diverse content formats and exploring deeper dives into specific topics can help them further solidify their position as a leader in the outdoor content space.