TOP DOG

Overview

TOP DOG is making waves in the Russian-speaking sports world, especially for fans of intense combat sports! They're a YouTube-first creator bringing highlights and full-on fight content to over 2.4 million subscribers. Think raw energy and knockout action! Ranking in the top 99% of creators globally at #176,465, they've carved out a strong niche with their focus on gritty matchups and behind-the-scenes content.

Performance At A Glance

TOP DOG's audience is huge and steadily growing! While their 7-day growth is currently flat, they've seen a solid 0.54% increase in the last month, and 1.61% over the past three. This shows consistent growth, albeit with room to accelerate. They're a big fish in the Russian pond, ranking in the top 98% of creators in Russia, and their content resonates strongly with Russian speakers, placing them in the top 99% by language. Their fans are super engaged with an average engagement rate of 1.33%, and their CreatorDB score of 87/100 highlights their overall content quality and consistency.

What They Create

TOP DOG brings the heat with a mix of long-form YouTube videos and shorter, punchy YouTube Shorts. They also dabble on Instagram with posts and reels, but YouTube is clearly their main arena. Their content focuses on sports, specifically combat sports events, and often highlights the personalities and backstories of the fighters. Recent videos like "TOP DOG 40 | Доктор VS Нурмагомедов | Бой года" which racked up over 141,000 views with a 5.48% engagement rate showcase the intense matchups they offer. Another standout is "TOP DOG 40 | Гроссмейстер VS Мамба, Кастрыкин VS Самсонов, Сибирский Бык VS Шрам, Цезарь VS Бойка" which got over 165,000 views. They stand out by offering a raw, unfiltered look at the world of bare-knuckle fighting and similar combat sports, with a real emphasis on storytelling around the fighters themselves.

Why They're Great & Where They Can Grow

TOP DOG excels at capturing the energy of combat sports, building a loyal audience, and consistently delivering content. They are also great at promoting specific fights and fighters, building drama and excitement. To level up, they could explore more collaborations with fighters from other promotions or dive deeper into the personal stories of their athletes to build even stronger connections with their audience.

Bottom Line

For brands looking to reach a passionate Russian-speaking audience interested in combat sports, TOP DOG is a knockout partner. For TOP DOG themselves, focusing on diversifying content formats, like more frequent Instagram engagement, and exploring international collaborations could broaden their reach even further.