Desiigner LOD

Overview

Desiigner LOD is a name that resonates with millions, known for his energetic hip-hop tracks and charismatic personality. With a massive following of over 10 million, primarily on YouTube, Desiigner brings a unique blend of music and entertainment to his audience. While ranked within the top percentage of content creators globally (#24,514) and in the US (#4,273), Desiigner has carved out a distinct space in the digital landscape, offering fans everything from official music videos to lighthearted parodies. He's a force in the music world, and his online presence reflects that.

Performance At A Glance

Desiigner's audience is huge, but recent growth has been slightly negative, showing a -0.10% dip over the last 30 days. While the sheer number of followers is impressive, maintaining and reigniting growth is key. His fans are pretty engaged, with an average engagement rate of 1.87% across his content. This means that for every piece of content, nearly 2% of his audience is actively liking, commenting, or sharing. CreatorDB gives him a score of 57/100, suggesting there's room to optimize his content strategy and boost his overall impact.

What They Create

Desiigner's content spans across YouTube and Instagram, showcasing his versatility. He primarily focuses on music-related content, including official music videos, behind-the-scenes snippets, and creative shorts. For example, his recent "Desiigner - Bigger And Bigger" short, a quick burst of his signature energy, earned a solid 7.94% engagement rate, showing his ability to captivate audiences with short-form content. He also experiments with parodies and freestyle sessions, adding a comedic and spontaneous element to his channel. He has 91 YouTube videos, 132 YouTube Shorts, 12 Instagram posts, and 10 Instagram Reels.

Why They're Great & Where They Can Grow

Desiigner excels at creating high-energy music videos and captivating short-form content that resonates with his fans. His ability to blend music with comedy is a definite strength. An exciting opportunity for Desiigner could be exploring collaborations with other creators, particularly in the comedy or gaming space, to reach new audiences. He could also start some community challenges or contests to boost engagement.

Bottom Line

For brands, Desiigner offers access to a large and engaged audience, particularly those interested in hip-hop and entertainment. For Desiigner himself, focusing on consistent content creation and exploring new content formats could help reignite growth and further solidify his position as a leading digital creator.