BJJ Fanatics

Overview

BJJ Fanatics is the go-to resource for Brazilian Jiu-Jitsu enthusiasts. With a massive following of almost 1.5 million subscribers on YouTube, they've carved out a niche as the ultimate online academy for all things BJJ. Their content ranges from technique breakdowns to full-length instructional videos, making them a valuable resource for both beginners and seasoned grapplers. While their global ranking sits around #313,378, their dedicated fanbase and consistent output keep them at the forefront of the online BJJ community.

Performance At A Glance

BJJ Fanatics boasts a substantial and engaged audience. They're growing at a steady pace, adding around 0.15% to their follower count each month. Their global and country rankings place them in the top 98% which shows their reach and impact. But it's their engagement rate of 3.81% that really shines – it means their fans are super engaged with their content, liking, commenting, and sharing their videos. Their CreatorDB score of 74/100 reflects their strong overall performance, taking into account audience size, engagement, and growth.

What They Create

BJJ Fanatics is all about delivering top-notch BJJ content. They primarily focus on YouTube videos and shorts, with a few Instagram posts sprinkled in. You'll find everything from in-depth technique breakdowns to highlight reels showcasing specific moves. For example, a recent video like "This Shin To Shin Back Take Will Change Your BJJ Game" offers practical advice with a catchy title, while shorter clips like "Y Guard To Diagonal Ashi To Z Lock by Jason Rau" deliver quick bursts of instruction. What makes their content stand out is the quality of instruction and the variety of instructors they feature, ensuring there's something for everyone.

Why They're Great & Where They Can Grow

BJJ Fanatics excels at providing high-quality, instructional BJJ content. Their strong YouTube presence and consistently engaging videos are huge strengths. They also do a great job of featuring a diverse range of instructors, broadening their appeal. An exciting opportunity would be to explore more long-form content, like interviews with top BJJ athletes or behind-the-scenes looks at training camps. They could also leverage Instagram more effectively to build community and promote their YouTube content.

Bottom Line

For brands looking to connect with a dedicated audience of martial arts enthusiasts, BJJ Fanatics is a prime partner. For BJJ Fanatics themselves, focusing on more community-building initiatives and diversifying their content formats could help them further solidify their position as the leading online BJJ resource.