Overview

TED, the powerhouse behind TED Talks, is a global phenomenon, bringing insightful and thought-provoking content to over 27 million subscribers on YouTube. Ranked among the top 0.01% of all YouTube channels globally (#404), TED is a go-to source for ideas worth spreading, covering everything from science and technology to societal issues and personal growth. They've carved out a unique space by curating compelling talks from experts and thought leaders around the world.

Performance At A Glance

TED's community is massive, and although they're already huge, they're still growing! They've seen a solid 1.88% growth in the last 90 days. Their global ranking is impressive, and they hold a top spot in both the USA and English-speaking YouTube scenes. Their audience is super engaged with an average engagement rate of 2.54%. Their CreatorDB score is a stellar 91/100, indicating a strong overall performance across various metrics, demonstrating their consistent quality and relevance.

What They Create

TED's YouTube channel is a treasure trove of knowledge, primarily featuring TED Talks, short and long-form videos that delve into a wide array of subjects. They utilize both long-form videos and YouTube Shorts. For example, a recent short, "Yes, use AI, but don’t let it use you #TEDTalks," garnered over 10,000 views and highlights their ability to distill complex topics into bite-sized, engaging content. Another recent video, "The Brilliance of Bacteria (and How They Combat Waste) | Patricia Aymà Maldonado | TED," showcasing how Bacteria combats waste, racked up impressive views and proves that their focus on topical issues is working well. TED's content stands out because it's not just informative; it's inspiring, often challenging viewers to think differently about the world.

Why They're Great & Where They Can Grow

TED excels at curating diverse and thought-provoking content, featuring influential speakers, and maintaining a high production quality. One exciting opportunity is to leverage interactive elements within their videos, like polls or Q&A sessions, to further boost engagement. Exploring collaborations with other prominent educational channels could also expand their reach to new audiences.

Bottom Line

For brands, partnering with TED offers incredible access to an intelligent and engaged audience. For TED, experimenting with more personalized content recommendations or behind-the-scenes glimpses could deepen connections with their existing fanbase and attract new viewers.