Overview

WhatsApp, the globally recognized messaging app, isn't just about connecting billions of people; they're also building a strong presence on social media! With over 11.3 million followers on YouTube, their main platform, WhatsApp shares bite-sized tips, feature announcements, and behind-the-scenes glimpses into their world. Ranked among the top 100% of creators globally, and in the USA, WhatsApp provides a unique blend of tech tutorials, light-hearted entertainment, and important updates, making them a valuable resource and a fun follow.

Performance At A Glance

WhatsApp's YouTube channel is experiencing steady growth, expanding by 1.30% over the last month alone, showing they're consistently attracting new viewers. Their fanbase is also quite engaged, with an average engagement rate of 0.87%. While their average views hover around 7,968 per video, some of their shorts are really taking off. CreatorDB gives them a score of 69/100, which is solid – it means they're doing a lot right, but there's always room to level up! They rank well in the top percentile of all channels globally, in the US, and in English-speaking channels.

What They Create

WhatsApp's content mix is diverse and engaging. They primarily create YouTube videos and Shorts, with a smaller presence on Instagram. Expect to find everything from quick tips on using WhatsApp features to fun collaborations with creators like Chris Olsen and Miranda Morey. Speaking of which, their "Happy New Year from WhatsApp 💚" short recently racked up nearly 100,000 views, showing the power of timely and relatable content. They also experiment with content in different languages, like their Arabic-language video on managing ads on WhatsApp Business. Their content stands out because it simplifies complex tech topics and blends utility with personality.

Why They're Great & Where They Can Grow

WhatsApp excels at using short-form video to explain features, creating engaging collaborations, and tapping into trending topics. They're really good at making a tech product feel human and approachable. An exciting opportunity for them would be to lean even further into behind-the-scenes content, showing the people and processes that make WhatsApp tick. Imagine a "Day in the Life" series or showcasing the design process for new features!

Bottom Line

For brands looking to partner with a global platform, WhatsApp offers massive reach and a tech-savvy audience. For WhatsApp themselves, focusing on consistent short-form content and experimenting with more "human" stories could significantly boost engagement and growth.