Overview

Ever wondered about the science behind everyday things? Then you need to check out Minuto da Terra! This Brazilian creator is making science fun and accessible with engaging animated videos. They've built a strong following of over 1.3 million across YouTube, Instagram, and TikTok, primarily focusing on their YouTube channel. While their global ranking is #2,570,872, placing them in the top 86% of creators worldwide, their unique approach to education is capturing hearts and minds!

Performance At A Glance

Minuto da Terra has a sizable audience, but their follower growth has been a bit slow recently. Over the past 30 days, they've experienced a slight dip of -0.01% in followers, though they've seen a small increase over the last 90 days. They rank in the top 80% of creators in Brazil and the top 83% for Portuguese-speaking creators. What's really impressive is their engagement rate! Their fans are super engaged with their content, averaging around 5.91% engagement. Their CreatorDB score is 64/100, indicating solid performance, but there's always room to grow!

What They Create

Minuto da Terra creates educational content centered around science and space, using animation to explain complex topics in a simple and fun way. They primarily use YouTube for longer explainer videos and Shorts for quicker bites of knowledge. They also have a presence on Instagram and TikTok, sharing shorter clips and engaging visuals.

Looking at recent content, "Por que alguns cogumelos são psicodélicos? | Minuto da Terra" (Why are some mushrooms psychedelic?) performed particularly well, grabbing over 32,000 views and a fantastic 11.59% engagement rate. This shows how curious their audience is about niche scientific topics! Another popular upload was "O animal mais provável de iniciar uma próxima pandemia 🦠👀" (The animal most likely to start the next pandemic), generating 25,929 views and a 7.81% engagement rate. Their content stands out because it's visually appealing, informative, and doesn't take itself too seriously.

Why They're Great & Where They Can Grow

Minuto da Terra excels at simplifying complex scientific topics, using animation to create engaging content, and sparking curiosity in their audience. They could explore more collaborations with other science educators or creators to reach new viewers. Diversifying content formats slightly, perhaps with behind-the-scenes glimpses or live Q&A sessions, could also boost engagement.

Bottom Line

For brands in the education or science communication space, Minuto da Terra is a fantastic partner to reach a highly engaged Portuguese-speaking audience. For Minuto da Terra, focusing on consistent uploads and exploring interactive content formats could help reignite follower growth and further solidify their position as a leading science educator on social media.