VIVA.CO.ID

Overview

VIVA.CO.ID is your go-to Indonesian news and media company on YouTube and Instagram, bringing you the latest headlines and a diverse range of content! They're verified and have built a solid presence with over 4.3 million followers. While their channel is popular, ranking among the top 5,000 in Indonesia (#4,316) and the top 4,000 for Indonesian-language channels (#3,607), there's always room to reach even greater heights. Their global ranking sits at #106,963, showing they have a dedicated audience but also untapped potential to expand their reach.

Performance At A Glance

VIVA.CO.ID boasts a substantial following, but their growth is currently experiencing a slight dip. While their 90-day growth showed a positive increase of 1.24%, the recent 7 and 30-day periods have seen a small decrease of around -0.01%. Their fans are fairly engaged, with an average engagement rate of 1.69% across their content. CreatorDB gives them a score of 52/100, indicating that while they have a good foundation, there's definitely room to optimize their content strategy and boost their overall performance.

What They Create

VIVA.CO.ID serves up a mix of news, politics, science, technology, and even a bit of film, animation, and automotive content. They primarily focus on videos (with 748 uploaded!), with a smaller number of YouTube Shorts (13). Their content covers everything from commentary on universal topics to entertainment clips, and even delves into gaming content like montages and comedy. One recent video, "Israel Tantang Dunia! Gedung PBB di Yerusalem Hancur" (Israel Challenges the World! UN Building Destroyed in Jerusalem), sparked a high engagement rate of 13.36%, showing that controversial and globally relevant topics resonate strongly with their audience. Another video of note is "Guru Honorer Mengadu ke DPR Usai Jadi Tersangka Usai Razia Rambut, Suami Ditahan" (Honorary Teachers Complain to Parliament After Becoming Suspects After Hair Raid, Husband Detained), which had an engagement rate of 3.57%. The content stands out by covering a broad range of topics.

Why They're Great & Where They Can Grow

VIVA.CO.ID excels at providing diverse content, covering both serious news and lighter entertainment. They've also demonstrated an ability to tap into trending and potentially controversial topics, which can drive high engagement. To level up, they could experiment more with YouTube Shorts to capture shorter attention spans and reach a wider audience. Exploring more in-depth interviews or investigative pieces within their news coverage could also attract more viewers.

Bottom Line

For brands looking to partner with a news and media outlet in Indonesia, VIVA.CO.ID offers access to a large and engaged audience. For VIVA.CO.ID, focusing on optimizing their content for SEO and experimenting with new formats like Shorts could help reignite growth and boost their CreatorDB score.