Overview

Steve Ramsey, the mastermind behind "Woodworking for Mere Mortals," is your go-to guy for demystifying the art of woodworking. Forget intimidating jargon and complicated techniques – Steve's all about making woodworking accessible and fun for everyone. With over 2.1 million subscribers tuning in on YouTube, he’s built a community of DIY enthusiasts ready to tackle their next project. While his channel holds a global ranking in the top 89%, Steve’s relatable approach and clear instructions have carved him a unique space in the online DIY world.

Performance At A Glance

While Steve's got a massive following, his channel's growth has been nearly flat lately, hovering around 0% growth over the past month. His current global ranking is also in the top 89% of content creators. However, his fans are super engaged with his content, with an average engagement rate of 3.35%. That's a solid number, showing people are genuinely digging what he's putting out. CreatorDB gives him a score of 64/100, which suggests there's room to optimize and boost his overall impact.

What They Create

Steve's channel is a treasure trove of woodworking wisdom, packed with how-to videos, DIY projects, and the occasional entertaining skit. He’s active on YouTube, Instagram, and TikTok, spreading his woodworking gospel across platforms. Recent highlights include "They Say Not to Do This… But It Works. (Finishing technique.)", which racked up almost 150,000 views, proving that his audience loves practical tips. Also, his 17th annual Halloween video, "I summoned a demon using tarot cards," shows his willingness to experiment and add an entertainment angle to his woodworking content. He offers a great mix of educational and entertaining content that keeps his audience coming back for more.

Why They're Great & Where They Can Grow

Steve's strengths lie in his accessible teaching style, his ability to break down complex projects into manageable steps, and his willingness to inject humor into the learning process. To boost growth, he could explore collaborating with other DIY creators or dive deeper into niche woodworking topics like furniture restoration or specific joinery techniques. He could also consider creating more short-form content tailored to TikTok and Instagram Reels to capitalize on trending sounds and challenges.

Bottom Line

Steve Ramsey is a fantastic partner for brands looking to reach a passionate and engaged DIY audience. For Steve, focusing on collaborations and optimizing content for short-form platforms could be the key to unlocking even greater growth and expanding his reach.