Overview

SMOL is a digital creator who brings a dose of laughter to over 30 million followers across YouTube, Instagram, and TikTok! While they juggle multiple platforms, YouTube is their main stage, where they shine with their comedic sketches, challenges, and pranks. SMOL currently holds a global ranking in the top 99% of creators, specifically at #291,444, and is making waves with their relatable and hilarious content. Their knack for turning everyday situations into comedic gold is what keeps their audience hooked and eager for more.

Performance At A Glance

While SMOL boasts a massive following of over 30 million, their growth has recently seen a slight dip, showing a -0.32% decrease over the last month. Despite this, their engaged fanbase still enjoys their content. Globally, they're crushing it in the top 99% of all creators, and within the US, they're sitting pretty in the top 98%. Their average engagement rate is a solid 0.90%, meaning their fans are super engaged with what they're putting out! CreatorDB gives them a score of 63/100, suggesting there's room to optimize and level up their overall performance.

What They Create

SMOL's content is all about laughs! They specialize in short-form comedy, using YouTube Shorts, TikTok videos, and Instagram Reels to deliver quick, funny sketches, challenge videos, and prank content. They've also got a solid presence with longer-form YouTube videos, totaling 121 videos. A recent Short, "When Your Cat Gets Its Own Paradise 😻," racked up over 77,000 views, showcasing their ability to tap into universal humor. Another Short, "She Thought He Cheated On Her! 😂🥺 #funny #prank," cleverly blends humor with relatable relationship scenarios. SMOL's content stands out because it's easily digestible, relatable, and consistently funny.

Why They're Great & Where They Can Grow

SMOL truly excels at creating short, snappy comedic content that resonates with a large audience. Their engagement rate shows they're great at connecting with their followers. Their use of trending sounds and formats makes them current and relevant. An exciting opportunity for SMOL would be to collaborate with other creators in their niche, expanding their reach. Another potential area to explore is creating more interactive content, like polls or Q&A sessions, to further boost engagement.

Bottom Line

SMOL is a fantastic creator with a proven track record of creating engaging comedy content. Brands looking to connect with a young, humor-loving audience should definitely consider partnering with them. For SMOL, focusing on community engagement and exploring new content formats could be key to reversing the recent dip in growth and solidifying their position as a top creator.