Current Time

Overview

Current Time is a major voice in Russian-language news and politics, broadcasting straight from the USA to a dedicated audience of almost 4 million subscribers on YouTube. Their verified channel dives deep into current events, offering a unique perspective and becoming a go-to source for viewers seeking analysis and information on global affairs. With a global ranking of #12,628 on YouTube, Current Time is a significant player in the online news landscape, particularly within the Russian-speaking community.

Performance At A Glance

Current Time boasts a substantial audience of 3.91 million followers, solidifying their position as a key influencer in their niche. While their recent growth has been steady, their long-term growth demonstrates consistent audience expansion. Their global and country rankings are in the top 100%, with a language ranking of #339. Their fans are pretty engaged, with an average engagement rate of 2.43% across their content. A CreatorDB score of 96/100 shows Current Time has all the elements for success: consistent content, strong engagement, and a large reach.

What They Create

Current Time primarily focuses on News & Politics, delivering content through both traditional YouTube videos and Shorts. They cover a range of topics, including news, politics, current events, and newsdesk analysis. For example, their recent short about "Адам Кадыров попал в аварию" (Adam Kadyrov was in an accident) generated over 100,000 views, showing their ability to capture attention with timely and relevant news. On the video side, "Трамп не хочет смены режима": что происходит в Иране и чего ждать от США ("Trump doesn't want regime change": what's happening in Iran and what to expect from the US) provided in-depth analysis, attracting a dedicated viewership. Their ability to blend quick-hitting shorts with more detailed video analysis makes their content stand out.

Why They're Great & Where They Can Grow

Current Time excels at delivering timely news, crafting engaging Shorts, and providing in-depth analysis on complex political issues. Their ability to generate discussion around current events is a key strength. An exciting opportunity could be exploring more interactive content formats, like live Q&A sessions with experts, to further boost engagement. They could also collaborate with other prominent Russian-speaking creators to broaden their reach.

Bottom Line

For brands targeting the Russian-speaking audience interested in news and politics, Current Time offers a valuable platform for reaching a large and engaged demographic. For Current Time, experimenting with different content formats and collaborations could be a great way to further amplify their voice and impact.