Overview

Roxxsaurus is your go-to British creator for all things fashion, beauty, and lifestyle! With a massive following of over 5.3 million across YouTube, Instagram, and TikTok, she brings a fun and relatable vibe to the world of hauls, makeup tutorials, and vlogs. While primarily dominating on YouTube, she's also actively building her presence on other platforms. Although ranked in the top 97% globally among content creators, Roxxsaurus carves out a unique space with her accessible style and engaging personality.

Performance At A Glance

Let's dive into the numbers! While Roxxsaurus boasts a huge audience, her growth is currently experiencing a slight dip, showing a decrease of -0.04% over the last 30 days. Globally, she ranks within the top 97% of creators, and in her home country, the UK, she's in the top 96%. Her fans are pretty engaged with her content, showing an average engagement rate of 3.10%. CreatorDB gives her a score of 75/100, which indicates a solid overall performance, but also suggests there's room to optimize and improve.

What They Create

Roxxsaurus is all about "Howto & Style," with a dash of everyday life thrown in! She primarily creates YouTube videos and shorts, but also shares content on Instagram and TikTok. Think hauls, makeup tutorials, and vlogs. Her recent videos include trying on "WEIRD Clothing On The Internet... WTF!?" and exploring whether "TEMU & SHEIN are Selling The SAME Products!? LET'S FIND OUT!" – topics that clearly resonate with her audience. What makes her content stand out is her down-to-earth personality and her willingness to experiment with different styles, making fashion and beauty accessible to everyone.

Why They're Great & Where They Can Grow

Roxxsaurus excels at creating relatable and engaging content focused on fashion, beauty, and shopping trends. Her personality shines through in her videos, making viewers feel like they're chatting with a friend. She's also great at tapping into current trends and popular brands like SHEIN and TEMU.

An exciting opportunity could be to leverage her TikTok presence more effectively. Given the platform's focus on short-form video, she could create more snackable versions of her longer YouTube content, driving traffic back to her main channel. Another avenue might be to explore more collaborations with other creators in the beauty and fashion space.

Bottom Line

Roxxsaurus is a fantastic creator for brands looking to connect with a young, engaged audience interested in affordable fashion and beauty. For Roxxsaurus herself, focusing on boosting short-form content and experimenting with collaborations could be the key to reigniting growth and expanding her reach even further!