Zikir | ذِكِر

Overview

Zikir | ذِكِر is a popular Indonesian-speaking creator on YouTube, sharing content rooted in worship and Islamic themes. With a dedicated following of over 3.27 million, Zikir's channel offers a peaceful space for reflection and spiritual connection. While holding a global rank around #16,217, Zikir's influence is particularly strong in Indonesia (ranked #46) and among Indonesian-speaking audiences (ranked #484). Their videos, often featuring recitations from the Quran, cater to those seeking solace and guidance.

Performance At A Glance

Zikir has built a substantial audience, though recent growth has been relatively stable. While the 90-day growth shows a modest increase of 0.62%, the 7-day and 30-day growth is at 0.00%. Their global and regional rankings are solid, indicating a well-established presence. Their average engagement rate sits at 0.93%, which means their fans are pretty engaged with their content, regularly liking and interacting with their videos. The CreatorDB score of 54/100 suggests there's room to further optimize their content strategy and boost overall performance.

What They Create

Zikir primarily creates YouTube videos centered around Islamic themes. You'll find a lot of recitations of the Quran, specifically focused on Surahs like Al-Waqiah, Yasin, and Ar-Rahman. They often incorporate beautiful melodies and calming visuals. For example, their video "Ayat Kursi, Surah Yasin, Ar Rahman, Al Waqiah,Al Mulk,Al Kahfi,Ikhlas,Falaq,An Nas By Saad Al Ghamdi" featuring renowned reciter Saad Al Ghamdi, has garnered significant attention. Many videos also include titles that promise blessings like debt relief and increased prosperity, tapping into the audience's spiritual needs. The consistency of their content, focusing on familiar and beloved Surahs, is clearly a key element of their appeal.

Why They're Great & Where They Can Grow

Zikir excels at providing calming and spiritually uplifting content. Their consistent focus on Quran recitations and popular Surahs resonates deeply with their audience. The use of melodic recitation and engaging titles that promise blessings clearly drives views. One opportunity for growth could be to explore adding visual elements beyond static imagery, such as animations or nature scenes, to enhance the viewing experience. They could also explore short-form content like YouTube Shorts featuring snippets of recitations, potentially reaching a wider audience.

Bottom Line

Zikir is an excellent partner for brands looking to connect with a large, engaged Muslim audience in Indonesia. To level up their channel, Zikir could experiment with diversifying their content formats and incorporating more dynamic visuals to keep viewers engaged.