Overview

Louis Tomlinson, the singer-songwriter known for his captivating vocals and relatable lyrics, continues to connect with millions of fans across social media. While he's spread out across YouTube, TikTok, and Instagram, he really shines on Instagram, where he boasts a massive following of over 24.4 million fans. Despite some recent slight dips in follower growth, his influence remains undeniable, placing him in the top 99% of creators globally.

Performance At A Glance

Louis has a huge fanbase, but lately, his follower count has seen a slight decrease of -0.13% over the past 30 days. However, he did see a small growth of 0.07% over the last 7 days, showing that he still has the ability to get new fans! Globally, he's crushing it, ranking in the top 99% of all creators. His fans are super engaged with his content, too, with an impressive average engagement rate of 12.20%. His CreatorDB score of 77/100 indicates a strong overall performance, showing that he is doing well in the social media world.

What They Create

Louis' content is all about music! He shares music videos, lyric videos, and short snippets, mainly centered around the themes of music and people & blogs. He's active across platforms, posting YouTube videos and shorts, Instagram posts and reels, and TikTok videos. Recently, his #newmusic shorts have been performing well, giving fans sneak peeks of upcoming releases. For example, his short promoting his single "Imposter," coming out on January 20th, got over 117,000 views! He engages with his fans by encouraging them to pre-save his music, which shows he is actively trying to connect with his fans.

Why They're Great & Where They Can Grow

Louis excels at keeping his content authentic and focused on his music. He's also great at using hashtags to reach a wider audience, and his high engagement rates show that his fans are loving what he's putting out there. To level up, Louis could explore more interactive content like Q&As or behind-the-scenes looks at his creative process. He could also partner with other creators in the music space to reach new audiences.

Bottom Line

For brands looking to partner with a genuine and influential musician, Louis Tomlinson is a solid choice. For Louis, focusing on consistent posting and exploring more interactive formats could help boost his growth and further strengthen his connection with his dedicated fanbase.