Maroon 5

Overview

Maroon 5, the Grammy Award-winning pop-rock band fronted by Adam Levine, needs no introduction. They're a household name with a massive global presence, boasting over 50 million followers on YouTube alone, their main platform. While they're in the top 100% of creators globally, ranking around #36,750, their instantly recognizable sound and high-profile status keeps them firmly in the public eye. From chart-topping hits to unforgettable live performances, Maroon 5 consistently delivers content that resonates with a broad audience.

Performance At A Glance

Maroon 5's audience is huge, and they're steadily growing, adding about 0.22% to their following each month. While that might seem small, it translates to a significant number of new fans for a channel of their size! They rank incredibly high in the US and in English-speaking countries. Their fans are super engaged with their content, rocking an average engagement rate of 2.38%. Their CreatorDB score is an impressive 82/100, which means they're doing a fantastic job of connecting with their audience and creating content that people love.

What They Create

Maroon 5's content is all about the music! They primarily share music videos, live performances, and behind-the-scenes glimpses into their tour life. They're active on YouTube with full-length videos and YouTube Shorts, while also sharing content on Instagram (posts and Reels) and TikTok. A recent highlight is their live performance of "This Love" featuring Brazilian super fans, which racked up almost 150,000 views. Their Shorts also give fans a quick look at tour life, like a recent clip from their Pittsburgh show that generated a solid 67,000+ views. What stands out is their ability to blend polished, professional music videos with more casual, authentic behind-the-scenes content.

Why They're Great & Where They Can Grow

Maroon 5 excels at leveraging their existing brand recognition, consistently producing high-quality music and visuals, and engaging with their fanbase through live performances. They are also great at creating shorter form content on YouTube shorts and TikTok. An exciting opportunity for them would be to collaborate with up-and-coming artists or explore interactive formats like Q&As or behind-the-song breakdowns to further deepen fan engagement.

Bottom Line

For brands, partnering with Maroon 5 offers access to a massive and highly engaged audience. For Maroon 5 themselves, focusing on consistent short-form content and fan interaction could further boost their reach and solidify their position as a top musical act.