FORMULA 1®

Overview

FORMULA 1® isn't just a sports league; it's a global entertainment phenomenon, and their social media presence proves it. They bring the thrill of the racetrack to millions, dominating platforms like Instagram, their main hub, with a staggering 68 million+ followers! Ranked among the top 100% of creators globally at #6,274 and #15 in GBR, they're not just posting; they're fueling the passion of F1 fans worldwide with exclusive content, behind-the-scenes glimpses, and all the adrenaline-pumping action you can handle.

Performance At A Glance

These guys are seriously popular! With over 68 million followers, they're growing at a steady pace. In the last 30 days alone, they've grown by 0.56%, and an impressive 5.11% over the past 90 days showing that their audience is consistently expanding. Their global ranking puts them in the top tier of creators, and their fans are super engaged with their content, boasting an average engagement rate of 6.27%. Their CreatorDB score of 82/100 is a strong indicator of their overall performance and influence in the digital space.

What They Create

FORMULA 1® delivers a high-octane mix of content. You'll find everything from in-depth analysis and exclusive interviews to highlight reels that capture the most unforgettable moments on the track. They leverage various formats, including YouTube videos and shorts, Instagram posts, and TikTok videos, catering to different viewing habits. One of their recent YouTube shorts, "Red Bull's 2026 Car Compared To 2025 👀," racked up over 278,000 views, offering fans a sneak peek at the future of racing. Their content stands out because it offers a blend of official coverage, behind-the-scenes access, and engaging commentary that keeps fans hooked.

Why They're Great & Where They Can Grow

FORMULA 1® excels at delivering timely content, capitalizing on trending topics, and providing exclusive access that fans crave. They're also masters of cross-platform promotion, ensuring their content reaches a broad audience. One exciting opportunity they could explore is deeper dives into driver personalities and stories, creating even more emotional connections with fans. They could also experiment with interactive content, like polls and quizzes, to further boost engagement.

Bottom Line

For brands looking to partner with a global powerhouse, FORMULA 1® offers unparalleled reach and engagement within a highly passionate audience. For the F1 team itself, continuing to experiment with innovative content formats and focusing on community building can further solidify their position as a leader in sports entertainment.