Sophia Grace

Overview

Remember Sophia Grace, the adorable little girl who went viral on YouTube singing Nicki Minaj with her cousin Rosie? Well, she's all grown up and making waves on TikTok! Sophia Grace is now a mom of two, sharing snippets of her daily life with over 10.5 million followers. While she dabbles in YouTube and Instagram, TikTok is definitely her main stage. Despite being a familiar face, she's still carving her path in the influencer world, currently holding a global rank of #64,704.

Performance At A Glance

Okay, let's talk numbers! Sophia's got a massive following, but her growth has slowed down a bit recently – she's experiencing a slight dip of -0.05% in the last 30 days. This means she needs to find ways to re-engage her audience and attract new fans. Globally and within the UK, she's ranked amongst the top percentage of creators, which is awesome! Her fans are pretty engaged, with an average engagement rate of 4.30%. Her CreatorDB score is 64 out of 100, which indicates there's room for improvement in optimizing her content strategy.

What They Create

Sophia's content is a mix of personal vlogs, how-to & style tips, and glimpses into her life as a young mom. She uses a variety of formats, from YouTube videos and Shorts to Instagram posts and TikTok videos. Recently, her Shorts focusing on mom life, cooking, and cleaning have been performing reasonably well. For instance, one Short titled "#shorts#mom#momlife#food#restock#haul" racked up over 9,000 views. What makes her content stand out is its authenticity. She's not afraid to show the real, unfiltered moments of motherhood, which resonates with her audience.

Why They're Great & Where They Can Grow

Sophia’s got a few things going for her! First, she's a recognizable face with built-in nostalgia. Second, her content is relatable and honest, especially for young moms. And third, her engagement rate shows she has a loyal following. To boost her growth, Sophia could explore collaborations with other parenting influencers or brands. She could also experiment with trending TikTok challenges and sounds to reach a wider audience.

Bottom Line

Sophia Grace has a solid foundation to build upon. Brands looking for a relatable, authentic voice in the parenting niche should definitely consider partnering with her. For Sophia, focusing on consistent, engaging content that taps into current trends could be the key to reigniting her growth and solidifying her position in the creator landscape.