Overview

ABC News, a household name in American journalism, brings you the latest headlines, in-depth reports, and breaking stories across multiple platforms, with YouTube serving as their main stage. With a massive following of nearly 39 million subscribers, they're a go-to source for staying informed about what's happening in the US and around the world. While they're among the top-ranked channels on YouTube, currently holding a global rank of #6,465, their influence extends far beyond just numbers.

Performance At A Glance

ABC News boasts a substantial and consistently growing audience. They're growing at a healthy pace, with a 1.5% increase in followers over the last month alone. Their global and regional rankings place them firmly within the top tier of YouTube channels. Their audience is also quite engaged, with an average engagement rate of 1.69% across their content. CreatorDB gives them a score of 78/100, indicating strong overall performance, but also highlighting potential areas for improvement to reach an even wider audience.

What They Create

ABC News delivers a diverse range of content, primarily focused on news and politics, but also touching on entertainment and culture. They utilize both long-form YouTube videos and shorter YouTube Shorts to cater to different viewing preferences. Recent highlights include full broadcasts of "ABC World News Tonight with David Muir," providing comprehensive coverage of current events. Another popular video covered the mobilization of the National Guard in Minnesota, demonstrating their commitment to reporting on timely and relevant stories. What makes their content stand out is their journalistic integrity and the reputation of ABC News as a trusted news source.

Why They're Great & Where They Can Grow

ABC News excels at delivering comprehensive news coverage, leveraging the credibility of their established brand, and adapting to different content formats. They have a strong grasp on what their audience wants and delivers consistently. Exciting opportunities for growth could include experimenting with more interactive formats like live Q&A sessions with their anchors, or delving deeper into specific topics with documentary-style series.

Bottom Line

For brands seeking a partnership with high visibility and a trusted name, ABC News offers a powerful platform. For ABC News, focusing on optimizing their YouTube Shorts strategy and experimenting with interactive content could unlock even greater engagement and audience growth.