Drumeo

Overview

Drumeo is a powerhouse in the online drumming education space, helping aspiring and experienced drummers alike hone their skills. Think of them as the online university for all things percussion! With a massive following of over 9.4 million fans across YouTube, Instagram, and TikTok, Drumeo ranks among the top channels in the world, currently holding a global rank of #140,885. Their YouTube channel serves as the central hub, offering a wealth of lessons, play-alongs, and engaging content that keeps drummers coming back for more.

Performance At A Glance

Drumeo's audience is not only huge but also consistently growing! They're growing at a rate of 1.21% per month, which is fantastic. Their fans are super engaged with their content, boasting an average engagement rate of 2.09%. And with a CreatorDB score of 95/100, it's clear they're doing a lot right! This high score means they're performing exceptionally well compared to other creators in their niche, indicating strong content quality, audience engagement, and overall channel health. While their global and country ranking might seem high, remember that the lower the number, the better!

What They Create

Drumeo serves up a diverse mix of content, primarily focused on drumming education. They use a variety of formats, from in-depth YouTube videos and quick YouTube Shorts to engaging Instagram posts and TikTok clips. Lately, they've been doing a cool series of Shorts featuring Josh Sheppard tackling classic songs, like "I’ve Never Heard This Song… And I’m Terrified," which racked up over 28,000 views. What makes Drumeo stand out is their ability to make drumming accessible and fun, even when teaching complex techniques or covering challenging songs. Their content is high-quality, well-produced, and clearly designed to help drummers improve their skills.

Why They're Great & Where They Can Grow

Drumeo excels at creating educational content that's also entertaining. They're also fantastic at leveraging different content formats, like Shorts and Reels, to reach a wider audience. Plus, their consistent output keeps their audience engaged and coming back for more. An exciting opportunity for them could be expanding into live online workshops or courses, offering a more interactive learning experience. They could also explore collaborations with other musicians or educators to broaden their reach even further.

Bottom Line

For brands looking to tap into a dedicated and engaged drumming community, Drumeo is a fantastic partner. For Drumeo, continuing to experiment with new content formats and interactive experiences will only strengthen their position as the go-to resource for drummers worldwide.