G-Eazy

Overview

G-Eazy, the multi-platinum rapper and producer, is a force to be reckoned with in the music world and beyond. With a massive following of over 19 million on Instagram, his main platform, he's connected to a global audience eager for his music and glimpses into his life. While he may be ranked in the top 100% of creators globally (around #12,176), G-Eazy's appeal lies in his authentic connection with fans and his ability to blend music with lifestyle content. He offers fans a peek into his world through music videos, tour documentaries, and behind-the-scenes moments.

Performance At A Glance

While G-Eazy's audience is already huge, his growth rate is currently experiencing a slight dip, showing a negative trend of -0.16% over the last 30 days. Despite this, his engagement rate is solid at 1.62%, showing that his fans are still actively interacting with his content. He ranks well within the top creators in the USA and for English-speaking creators. CreatorDB gives him a score of 82/100, which means he's doing a great job overall, but there's always room to level up!

What They Create

G-Eazy's content is a mix of music and lifestyle, providing fans with a comprehensive view of his life. He posts music videos and shorts on YouTube, and uses Instagram for posts and Reels. He's been sharing "G-Eazy World Tour" episodes. For example, Episode 9 had an impressive 5.35% engagement rate. He also creates quick, engaging shorts like "Love you Tucson 🖤," which garnered over 39,000 views. His content stands out because it's a personal look into his world, blending his music career with snippets of his daily life and travels.

Why They're Great & Where They Can Grow

G-Eazy excels at consistently delivering high-quality music content, offering intimate glimpses into his personal life, and maintaining a strong brand identity. An exciting opportunity for him would be to leverage interactive content formats, such as Q&As or live streams, to boost engagement and foster a deeper connection with his audience. He could also explore collaborations with creators outside the music space to reach new audiences.

Bottom Line

Brands looking to partner with G-Eazy will find a creator with a massive reach and a dedicated fan base. For G-Eazy himself, focusing on increasing audience engagement through interactive content and exploring diverse collaborations could be the key to reigniting growth and solidifying his position as a top creator.