Overview

Tam Kaur is a verified content creator making waves across Youtube, Instagram, and TikTok, with Youtube being her main stage. With a loyal following of over 3.3 million, Tam shares her insights on everything from personal growth and lifestyle tips to emotional education. She's carving out a niche as a relatable mentor for those seeking advice and motivation. While her global ranking puts her in the top 98% of creators at #401,686, her consistently engaging content suggests she has the potential to climb even higher.

Performance At A Glance

Tam's audience is substantial and growing! While her 7-day growth is currently stable, she's experiencing a healthy 0.67% growth over the last 30 days, and a solid 2.83% growth in the past 90 days. This indicates a steady upward trend. Globally and within the UK, she ranks in the top 98% of creators. But here's where it gets exciting: her fans are super engaged with her content, boasting an average engagement rate of 8.51% – that's a fantastic sign! Her CreatorDB score of 78/100 highlights her strong performance and potential for even greater things.

What They Create

Tam's content focuses on Howto & Style, with a strong emphasis on self-improvement and lifestyle. She mixes longer Youtube videos with shorter, punchier content like Youtube Shorts, Instagram Reels, and TikToks. Take, for example, her recent short, "why being humble is not the quality you think it is. #confidentwomen," which sparked a conversation and achieved a high engagement rate of 9.15%. She also creates longer videos like "10 “normal” habits that will secretly keep you stuck all 2026," offering practical advice to her viewers. She also produces vlog style content and house tours. Her ability to blend advice, lifestyle, and motivational content makes her platform a go-to resource for many.

Why They're Great & Where They Can Grow

Tam excels at creating highly engaging content that resonates with her audience. Her strength lies in her ability to offer relatable advice, foster a sense of community, and adapt her content across different platforms. An exciting opportunity for Tam would be to explore collaborations with other creators in the self-improvement space. She could also experiment with interactive content, like Q&A sessions or live streams, to further deepen her connection with her audience.

Bottom Line

For brands looking to partner with a creator who can genuinely connect with their audience, Tam Kaur is a fantastic choice. For Tam herself, continuing to experiment with different content formats and collaborations could unlock even greater growth and engagement.