LANY

Overview

LANY is a vibrant, verified music act making waves primarily on YouTube, where they share their musical world with over 4.2 million fans. As a band, they offer a glimpse into their lives and music, sharing everything from official music videos to intimate vlogs. LANY's content resonates with a wide audience, securing them a spot in the top percentages globally, ranking around #85,229 worldwide and #7,137 within the USA. Their ability to connect with fans through authentic content is a key ingredient to their success.

Performance At A Glance

LANY's fanbase is not only massive, but also actively growing! They're growing at a solid pace, with a 0.96% increase in followers over the last 30 days. Their global and regional rankings are a testament to their consistent reach. What's truly impressive is how engaged their fans are, boasting an average engagement rate of 5.83% – that's a sign of a deeply connected community. Their CreatorDB score is an outstanding 97/100, marking them as a top-tier content creator.

What They Create

LANY creates a blend of entertainment and music-focused content. They have a strong presence on YouTube, with a mix of 83 full-length videos and 48 Shorts. They also sprinkle in content on Instagram, including 7 posts and 10 Reels. A recent Short titled "life’s short and also really long. take your time, baby 🫂" garnered over 10,000 views and 436 likes, showcasing their knack for relatable and heartfelt content. Another standout is "“good girls” exists in 2026," teasing new music in an engaging way. LANY's content stands out because it’s a mix of polished music videos and raw, behind-the-scenes glimpses into their lives.

Why They're Great & Where They Can Grow

LANY excels at creating high-quality music content, fostering a strong connection with their fans through relatable vlogs, and skillfully using Shorts to tease new music and engage their audience. An exciting opportunity for LANY could be collaborating with other musicians or influencers to reach new audiences. Additionally, they could consider creating more interactive content, like Q&A sessions or live streams, to further boost engagement.

Bottom Line

LANY is a fantastic partner for brands looking to connect with a highly engaged and musically inclined audience. For LANY, focusing on consistent posting schedules and exploring collaborations could further amplify their reach and solidify their position as top-tier music content creators.