Hay Day

Overview

Hay Day isn't just a game; it's a lifestyle, and the content creator behind it brings that farming charm to life for over 7.8 million followers, primarily on Instagram! Think sunshine, happy animals, and the satisfaction of a good harvest, all captured in engaging videos and posts. This verified creator ranks impressively, sitting at #66,186 globally, and holding a solid #14 spot within Portugal. Hay Day's content resonates with a global audience, spreading the digital farming fun far and wide.

Performance At A Glance

Hay Day's farm is thriving! Their follower count is steadily growing, with a 0.49% increase in the last 30 days, showing consistent momentum. Globally, they're doing fantastic, and even better within Portugal, where they're a top-ranked creator. Their fans are super engaged with the content, boasting an average engagement rate of 0.99%. This means people aren't just passively scrolling; they're liking, commenting, and sharing the farm life! CreatorDB gives them a score of 86/100, which means they're doing a stellar job crafting content that their audience loves.

What They Create

Hay Day cultivates a variety of content, primarily on YouTube and Instagram. You'll find everything from longer videos showcasing new game features to quick and engaging Instagram Reels. Recent highlights include the "A new Neighborhood Event in Hay Day" video, which garnered over 1.8 million views by showcasing exciting new gameplay additions. Another standout is their collaboration with Lance Bass in "Grow Together with Lance Bass", which shows the farm life is not just a game, but a community! They blend gaming content with lifestyle elements, like DIY projects and vlogs, making the Hay Day world feel relatable and fun.

Why They're Great & Where They Can Grow

Hay Day excels at creating engaging video content that keeps players informed and entertained. Their collaborations, like the one with Lance Bass, are a fantastic way to broaden their reach and appeal. They're also doing a great job of diversifying content types, using both YouTube videos and Instagram Reels effectively.

One exciting opportunity would be to create more interactive content, like polls and Q&A sessions, on their Instagram stories to boost engagement even further. Also, experimenting with shorter, more frequent content updates on platforms like TikTok could attract a younger audience.

Bottom Line

For brands looking to tap into a highly engaged gaming community with a wholesome, family-friendly vibe, Hay Day is an excellent partner. For Hay Day, leaning into community engagement and exploring new platforms could unlock even greater growth potential.