Overview

WFAA is your go-to source for news and information in the Dallas-Fort Worth area! As a verified TV channel, they bring you the latest local news, weather updates, and in-depth coverage of current events. With a strong presence on YouTube, WFAA keeps over 2.4 million followers informed and connected to their community. They're making waves online, ranking within the top 99% of creators globally and the top 98% in the United States!

Performance At A Glance

WFAA is on a steady climb! They're growing at a rate of 0.28% per month, which is solid for a channel of their size. Their global ranking puts them in the top 99% of all creators, and they're also a top performer in the US and for English-language content. Their fans are pretty engaged, with an average engagement rate of 1.87% on their content. CreatorDB gives them a score of 48/100, suggesting there's still room to boost their online impact even further.

What They Create

WFAA primarily creates news and politics content, focusing on local stories relevant to the DFW community. They use a mix of YouTube videos and Shorts, as well as Instagram Reels, to deliver the news in different formats. For example, their recent report on "DFW Weather | Next chance for rain on Wednesday, wintry mix possible next weekend" garnered 550 views and 17 likes, proving weather updates are always a hit. They also cover important local issues, like Atmos Energy's rate increase request from the city of Dallas, keeping residents informed about changes that affect them. Their content is all about delivering reliable, timely information that matters to their audience.

Why They're Great & Where They Can Grow

WFAA excels at delivering timely local news, providing weather updates, and covering important community issues. They're a trusted source for DFW residents! One exciting opportunity would be to experiment with more interactive formats like Q&As with local leaders or live streams of community events. Another idea would be to create more short-form content that highlights feel-good stories from the DFW area to balance out some of the heavier news topics.

Bottom Line

For brands, WFAA offers a fantastic opportunity to connect with a large and engaged audience in the Dallas-Fort Worth area. For WFAA, focusing on increasing engagement through interactive content and experimenting with different short-form content formats could help them boost their CreatorDB score and reach an even wider audience.