Carrie Underwood

Overview

Carrie Underwood, the powerhouse vocalist and country music icon, brings her talent and charisma to a massive audience across YouTube, Instagram, and TikTok, with Instagram being her main stage. With over 18.4 million followers, she connects with fans through glimpses into her life, music, and collaborations. While ranking within the top 100% of creators globally, nationally, and within the English language category, Carrie continues to captivate audiences with her authentic personality and incredible performances.

Performance At A Glance

Carrie's reach is undeniably huge, but her follower growth has seen a slight dip recently, with a -0.12% decrease over the last 30 days. While not alarming, it signals an area for potential focus. Her global rank sits at #115,111, with a country rank of #16,354, and a language rank of #47,679. Her fans are super engaged with her content, boasting an average engagement rate of 3.51%. Her CreatorDB score of 67/100 indicates a solid online presence, with room to optimize her strategy for even greater impact.

What They Create

Carrie’s content mix is a blend of music, behind-the-scenes glimpses, and a touch of humor. She uses a variety of formats, from YouTube videos and Shorts to Instagram posts and Reels. Recently, her Christmas-themed content really resonated, like her "O Come All Ye Faithful" performance from HBO Max, which garnered over 86,000 views. She also shared fun, festive shorts like one wishing everyone a Merry Christmas which earned an impressive 8.01% engagement rate. What makes Carrie's content stand out is her genuine connection with fans, whether she's sharing snippets from her personal life or showcasing her incredible vocal talent.

Why They're Great & Where They Can Grow

Carrie excels at leveraging her star power to create engaging content, particularly around holidays and special events. Her strong engagement rate shows her audience is actively interested in what she shares. She also does a great job using short-form video to amplify her reach.

To boost growth, Carrie could explore more interactive content, like Q&A sessions or behind-the-scenes looks at her songwriting process. She could also leverage trending sounds on TikTok to reach a wider audience.

Bottom Line

For brands, Carrie Underwood presents a phenomenal partnership opportunity, especially around music, lifestyle, or family-oriented campaigns. For Carrie, focusing on consistent posting and exploring more interactive content formats could reignite growth and further solidify her connection with fans.