Serambinews

Overview

Serambinews is a major Indonesian news and media source captivating a massive audience of over 4.5 million followers! They're a powerhouse, especially on YouTube, where they deliver a mix of news, political commentary, and even some quirky gaming content. Ranking in the top 99% of global creators and the top 97% in Indonesia, Serambinews keeps a strong pulse on current events and entertainment, making them a relevant voice within the Indonesian media landscape. Their diverse content offerings keep their audience engaged and coming back for more.

Performance At A Glance

Serambinews boasts a substantial and growing fanbase! They're currently growing at a rate of around 0.26% per month, which is pretty impressive considering their already large following. Globally, they're sitting comfortably within the top 99% of all creators, and they're also a significant player in Indonesia, ranking in the top 97% within the country. Their fans are super engaged with their content, demonstrated by an average engagement rate of 2.48%. All of this contributes to a solid CreatorDB score of 81/100, showing they're doing a lot right!

What They Create

Serambinews offers a diverse mix of content, primarily through YouTube videos and Shorts, but also with a small presence on Instagram and TikTok. They cover a broad range of topics, from news and politics to autos, vehicles, and even some gaming-related clips. A recent YouTube Short, "Jet Amfibi Rusia Dicegat Jet Tempur NATO" (Russian Amphibious Jet Intercepted by NATO Fighter Jet), shows their ability to grab attention with timely news, achieving a strong 4.72% engagement rate. Another video, "Kanada Dekati China Bangun Diplomasi Ulang untuk Lawan Kebijakan AS" (Canada Approaches China to Rebuild Diplomacy to Counter US Policy), tackles international relations, proving their willingness to cover significant global stories. Their blend of serious news and lighter entertainment clips keeps their audience entertained and informed.

Why They're Great & Where They Can Grow

Serambinews excels at delivering timely news content, engaging a large audience with diverse topics, and maintaining a consistent presence, particularly on YouTube. They're also great at leveraging Shorts to deliver quick news updates. An exciting opportunity could be expanding their reach on TikTok, where their presence is currently smaller. Experimenting with trending sounds and challenges related to current news stories could help them tap into a younger demographic and boost their visibility.

Bottom Line

For brands looking to partner with a reputable Indonesian news source, Serambinews offers a large and engaged audience. For Serambinews, focusing on optimizing their TikTok strategy and experimenting with more interactive content could unlock even greater growth potential!