marshmello

Overview

Marshmello, the masked DJ and electronic music producer, is a global phenomenon, instantly recognizable and beloved by millions. While he's making waves on YouTube, his main stage is Instagram, where he connects with a massive audience of over 35 million followers. Despite his global reach, ranking him among the top creators at #20,116 worldwide, #140 in the US, and #183 among Indonesian-speaking creators, there's still potential to amplify his impact even further. His unique brand of music and mystery keeps fans coming back for more.

Performance At A Glance

Okay, let's talk numbers! While Marshmello boasts a huge following, his growth has been slightly negative recently, showing a dip of -0.27% over the last 30 days. Think of it like this: he's already reached a massive audience, but keeping momentum is key! He's rocking a solid engagement rate of 0.65%, meaning his fans are pretty active and interacting with his content. His CreatorDB score is 32 out of 100. This score suggests there's a lot of room to optimize his content strategy and boost his overall performance.

What They Create

Marshmello's content is a mix of his own music and promotion of other artists, primarily through music-focused posts, videos, and shorts. On YouTube, you'll find a huge library of 664 videos and a few Shorts. On Instagram, his strategy is a blend of posts and reels. A recent example is the "Cinta Kita - Tohpati & Fabio Asher (Lirik Lagu)" video, which, while not his original content, managed a strong 1.25% engagement rate. What makes his content stand out is the blend of his established brand with support for other artists and music, creating a community vibe.

Why They're Great & Where They Can Grow

Marshmello excels at leveraging his established brand recognition and massive following. His collaborations and promotion of other artists adds another layer of value for his audience. One area for growth could be increasing his output on trending platforms like TikTok. Another opportunity would be to create more original content tailored specifically for Instagram Reels and YouTube Shorts to boost overall engagement and reach a wider audience.

Bottom Line

For brands looking to tap into a massive and engaged audience, Marshmello offers significant potential. For Marshmello himself, focusing on creating platform-specific, viral-friendly content and exploring emerging platforms could be the key to reigniting growth and solidifying his position as a leading influencer in the music space.