Carl is cooking

Overview

Meet Carl is cooking, a French-based food creator serving up delicious "Howto & Style" content primarily on YouTube, with a sprinkle of culinary magic on Instagram too! Carl's channel is a go-to for anyone looking for accessible and engaging cooking content, especially around fun themes and trending recipes. With over 1.2 million followers, Carl has carved out a significant space in the online food community, offering a blend of how-to videos and relatable content that resonates with a wide audience. While ranking at #463,295 globally shows there's always room to grow, Carl's verified status and consistent content showcase a dedicated and established creator.

Performance At A Glance

Carl’s built a community of over 1.2 million food lovers, which is seriously impressive! However, their growth has dipped slightly recently, showing a -0.04% decrease over the last month. While they're in the top 97% of creators globally and for their language, and the top 98% in France, there's potential to climb even higher. The good news is their fans are super engaged, with an average engagement rate of 4.06%! Their CreatorDB score is a solid 73/100, indicating strong overall performance, but there's still room for improvement.

What They Create

Carl's content is all about making cooking fun and accessible! They primarily create YouTube videos and Shorts, alongside Instagram posts and Reels. A recurring theme is testing viral TikTok recipes, often with a seasonal twist. For example, "Je teste encore des RECETTES TIKTOK virales de NOËL... Top ou Flop?" garnered over 85,000 views, proving their audience loves seeing Carl's take on the latest food trends. The "IKEA vs Costco: I'm testing ALL the Christmas food 🎄" video is another great example of their engaging style, blending recognizable brands with festive themes. Carl stands out by bringing a lighthearted and relatable approach to cooking, making even complex recipes feel achievable.

Why They're Great & Where They Can Grow

Carl’s got a few things cooking really well! First, their consistency in creating themed content, especially around holidays, clearly resonates with their audience. Second, their focus on trending recipes keeps their content fresh and relevant. And third, their presence across multiple platforms helps reach a wider audience. An exciting opportunity would be to experiment with longer-form content, perhaps a cooking challenge or a collaborative video with another creator. Exploring different cuisines beyond TikTok trends could also attract a new audience.

Bottom Line

For brands looking to collaborate, Carl offers a fantastic opportunity to reach a highly engaged audience interested in food and lifestyle content. For Carl, focusing on consistent growth strategies, experimenting with diverse content formats, and SEO optimization could help them climb the ranks and unlock even more potential!