Kate Clapp / Катя Клэп

Overview

Kate Clapp, also known as Катя Клэп, is a seasoned digital creator who brings a vibrant and personal touch to her content, captivating a massive audience of over 17 million followers, primarily on Instagram. While her roots are in Russian-language content, she's branched out to engage an international audience. Ranked among the top influencers in Russia and globally, Kate’s travel vlogs and relatable takes on everyday life resonate deeply with her fans. Her ability to blend genuine experiences with engaging storytelling is what makes her stand out in a crowded digital landscape.

Performance At A Glance

While Kate boasts a huge following, her growth has seen a slight dip recently, with a small decrease of -0.09% over the last 30 days. She still holds an impressive global rank of #16,879 and a #31 ranking within Russia, showing her strong presence. Her fans are super engaged, with an average engagement rate of 2.70% on her content. CreatorDB gives her a score of 64/100, indicating a solid online presence with room for further optimization. This score reflects a balance between audience size, engagement, and content quality.

What They Create

Kate’s content spans across YouTube and Instagram, with a strong focus on vlogs, travel adventures, and glimpses into her daily life. She mixes longer-form YouTube videos with shorter, engaging Instagram posts and Reels. One recent video, "Санаторий VLOG / Обменяла Мальдивы на Кисловодск" (Sanatorium VLOG / Traded the Maldives for Kislovodsk), showcasing her trip to a Russian sanatorium, garnered over 900k views and a 3.12% engagement rate, proving her knack for finding the extraordinary in the ordinary. Her content is known for its authenticity and relatable storytelling.

Why They're Great & Where They Can Grow

Kate excels at creating engaging vlogs that feel personal and relatable. Her content is visually appealing, especially her travel videos. She also demonstrates a good understanding of her audience by tapping into relevant trends. An exciting opportunity for her could be leveraging her existing content and translating it into more languages to engage a wider international audience. Collaborating with other global creators in the travel and lifestyle space could also boost her visibility and attract new followers.

Bottom Line

For brands, Kate offers access to a large and engaged audience, particularly within Russia and among Russian-speaking communities globally. To level up her game, Kate could experiment with more interactive content formats like Q&A sessions or live streams to deepen her connection with her audience and combat the slight decline in growth.