Project Happiness

Overview

Project Happiness is spreading positivity from Italy to over 3.3 million followers worldwide, primarily on YouTube! Known for their motivational content, travel adventures, and even explorations into the world of sports and bodybuilding, they offer a unique blend of inspiration and engaging storytelling. While ranking among the top 97% of creators globally (around #661,000), their Italian-language content truly shines.

Performance At A Glance

Project Happiness is on a solid growth trajectory! They're growing at a rate of over 3% each month, which is fantastic. Their fans are super engaged with their content, averaging an engagement rate of around 2.5%. They're doing great in their home country, ranking in the top 4% of creators in Italy! CreatorDB gives them a score of 69/100, which means they're performing well, but there's always room to improve and unlock even more potential.

What They Create

Project Happiness crafts a diverse range of content! They're active on YouTube with both longer-form videos and Shorts, plus a smaller presence on Instagram and TikTok. Recently, they've been diving into the world of bodybuilding with their Shorts, like "Why do bodybuilders pose?" which grabbed over 12,000 views. But they also explore deeper topics, like their video "DENTRO IL LUOGO PIÙ POVERO DEGLI STATI UNITI: la riserva di Pine Ridge 🇺🇸" which gives an inside look at a community in need. This mix of lighthearted and thought-provoking content is what makes them so engaging.

Why They're Great & Where They Can Grow

Project Happiness excels at creating content that's both entertaining and impactful. Their storytelling is compelling, and they’re clearly tapping into trending topics. They're also great at using Shorts to reach a wider audience. An exciting opportunity would be to translate some of their most popular content into English to further expand their global reach. Collaborations with other creators, especially in the travel or motivational space, could also boost their visibility.

Bottom Line

For brands looking for an authentic and engaging partner, Project Happiness is a great choice. Their positive message and diverse content make them appealing to a broad audience. For Project Happiness, focusing on consistent content creation and exploring international collaborations could be a game-changer.