Chef Hiro (シェフヒロ)

Overview

Chef Hiro, or シェフヒロ, is bringing the art of Japanese cuisine to nearly 1.8 million YouTube subscribers worldwide! Based in Japan, Chef Hiro shares his passion for food through engaging videos and shorts, earning him a global ranking within the top 99% of all creators (specifically, #36,140). He's a master of making Japanese food accessible and exciting for a global audience, blending how-to cooking with entertaining vlogs and mouthwatering food content. He’s currently ranked at #413 within Japan.

Performance At A Glance

Chef Hiro’s fanbase is substantial and still growing, with a 0.54% increase in subscribers over the last 30 days. While his 7-day growth is flat, his consistent upward trend is promising. His global ranking puts him in the top tier of YouTube creators. Most importantly, his fans are super engaged with his content, boasting an average engagement rate of 3.09%. CreatorDB gives him a score of 70/100, indicating a solid performance and potential for even greater success. This score reflects his overall content quality, engagement levels, and growth metrics.

What They Create

Chef Hiro's YouTube channel is a delightful mix of cooking tutorials, vlog-style glimpses into Japanese culture, and pure food entertainment. He expertly utilizes both long-form videos (213) and short-form content (583) to reach a broad audience. One recent short, "Which one would you like to eat? 🍣", perfectly showcases his ability to create highly engaging content, boasting a stellar 6.17% engagement rate. Another popular short, "Wagyu beef & Natto Hand Roll #PR#Mizkan#納豆", demonstrates his ability to integrate brand partnerships seamlessly into his content. Chef Hiro's content stands out because of his genuine passion for food, his clear and concise explanations, and the visual appeal of his creations.

Why They're Great & Where They Can Grow

Chef Hiro excels at simplifying complex Japanese dishes, creating visually appealing content, and fostering a strong connection with his audience. Opportunities for growth could include experimenting with longer-form content that delves deeper into specific techniques or regional cuisines. Collaborating with other food creators or travel vloggers could expose him to new audiences and broaden his reach.

Bottom Line

Chef Hiro is a fantastic partner for brands looking to tap into the global food market. He's authentic, engaging, and has a proven track record of success. For Chef Hiro, continuing to experiment with content formats and collaborations could unlock even greater potential.