Sen Vàng Tivi

Overview

Sen Vàng Tivi is a popular Vietnamese YouTube channel, captivating nearly 2 million subscribers with a blend of entertainment and news & political content. Although ranked among the top 99% of channels globally at #34,638, and a notable presence within Vietnam at #570, Sen Vàng Tivi's unique value lies in its ability to connect with a broad Vietnamese-speaking audience through diverse and engaging video formats. They've carved a niche for themselves by offering a mix of lighthearted entertainment, including comedy pranks, alongside coverage of current events.

Performance At A Glance

Sen Vàng Tivi boasts a large audience of 1.85 million subscribers, but their growth has been stagnant recently, with no growth observed in the past week, month, or even 90 days. They are a top channel, ranking well globally and within Vietnam. However, their engagement rate sits at 1.25%, meaning not all of their massive audience is actively interacting with their content. Their CreatorDB score is 32/100, suggesting there's room to improve their overall content strategy and engagement. While they have a big reach, boosting active participation is key.

What They Create

Sen Vàng Tivi's content spans both longer-form YouTube videos and shorter, snackable YouTube Shorts. Their content focuses on entertainment and news, including compilation videos and comedy pranks. Recently, they've been showcasing content related to the "MWVN25" competition, highlighting contestants like Võ Đoàn Bảo Hà, whose video received 37 views, 6 likes, and a good engagement rate of 16.22%. While the recent MWVN25 videos showcase diverse content, the relatively low views and varying engagement rates suggest some content resonates more than others. Their strength lies in their diverse content formats, but consistency in high-engagement topics is key.

Why They're Great & Where They Can Grow

Sen Vàng Tivi excels at reaching a large Vietnamese-speaking audience, creating diverse content formats (videos and shorts), and covering both entertainment and news, giving them broad appeal. An exciting opportunity would be to experiment with interactive content like polls or Q&A sessions to boost engagement. Additionally, focusing on trending topics within Vietnam and tailoring content to match could reignite growth.

Bottom Line

For brands looking to tap into the Vietnamese market, Sen Vàng Tivi offers significant reach. For Sen Vàng Tivi, focusing on identifying and creating content around high-engagement topics, and fostering audience interaction, could be the key to unlocking their full potential and reigniting growth.