Bella Poarch

Overview

Bella Poarch, a name synonymous with internet fame, is a true digital native. Starting on TikTok, Bella quickly rose to superstardom with her captivating lip-sync videos, particularly her viral "M to the B" video. Now, she’s branching out, solidifying her place as a singer and songwriter. With a massive following of over 111 million across platforms, Bella's influence is undeniable. While she's currently ranked #13,229 globally, her diverse content and unique persona continue to draw attention and engagement.

Performance At A Glance

Bella's reach is HUGE! Over 111 million people follow her, making her one of the most recognizable faces online. While her follower growth has slowed recently, with a slight decrease of 0.15% over the last month, her enormous existing audience still puts her in the top tier of creators. She's a global phenomenon, ranking high in the US and among English-speaking creators. Her fans are super engaged with her content, averaging an impressive 3.39% engagement rate. CreatorDB gives her a score of 67/100, indicating solid overall performance with room to grow into a higher overall score.

What They Create

Bella's content is a mix of music, vlogs, and comedy, spread across TikTok, Instagram, and YouTube. She’s been actively pushing her music career, releasing official music videos like "Will You Always Love Her?" which has racked up over 1.5 million views. She also experiments with short-form content, like her "Wednesday" soundtrack covers. One recent short, "Zombie (Bella Poarch Version) by The Cranberries," showcases her musical talent and has garnered over 730k views. What makes her content stand out is her authenticity. Even with her massive fame, she incorporates personal elements, like feeding her chickens, making her relatable to her audience.

Why They're Great & Where They Can Grow

Bella excels at connecting with her audience through music, relatable content, and engaging visuals. Her ability to transition from lip-sync sensation to singer-songwriter is impressive, demonstrating her versatility. One exciting opportunity for Bella would be to collaborate with other musicians and creators, potentially expanding her reach and introducing her music to new audiences. She could also leverage her vlog content more, giving fans an even deeper glimpse into her life and creative process.

Bottom Line

For brands, Bella Poarch offers incredible reach and engagement, especially among Gen Z. Collaborations in the music, fashion, or lifestyle space would be a natural fit. For Bella, focusing on consistent content creation and strategic collaborations could help reignite growth and solidify her position as a leading digital artist.