NYX Professional Makeup

Overview

Get ready to explore the world of NYX Professional Makeup! This isn't your average beauty brand; they've built a massive online community of over 20 million followers, primarily on Instagram, and their influence is undeniable. While ranking around #22,740 globally might sound distant, it's a testament to the competitive landscape of social media. They're a major player in the beauty space, known for their vibrant aesthetic and engaging content. They're a powerhouse when it comes to connecting with makeup lovers.

Performance At A Glance

NYX Professional Makeup has a huge following, and they're steadily adding more fans! Their audience is growing, although the growth rate is moderate at 0.09% monthly. While their global and country rankings show there's still room to climb, their devoted fans are super engaged with their content. Their average engagement rate is 0.36%, which is solid for a brand of their size. Their CreatorDB score is 65/100, indicating they're doing a good job overall, but there's always potential to boost that score even higher!

What They Create

NYX Professional Makeup serves up a delightful mix of content across YouTube and Instagram. They leverage YouTube videos and Shorts and also Instagram Reels to showcase their products, tutorials, and behind-the-scenes glimpses. For example, their "PARTES de la CASA para niños 🏠 Vocabulario" video offers educational content for kids, highlighting their diverse approach. This video received 3,588 views and 37 likes, showing a strong engagement rate of 1.03%. Their content stands out with its professional quality, vibrant visuals, and commitment to educating and entertaining their audience.

Why They're Great & Where They Can Grow

NYX Professional Makeup excels at creating visually appealing content, fostering a strong brand identity, and engaging a large audience. They could explore more collaborations with smaller, up-and-coming beauty influencers to tap into new audiences. Also, consider diving deeper into trending challenges and sounds on platforms like TikTok to boost visibility and reach a younger demographic.

Bottom Line

For brands looking to partner with a beauty powerhouse, NYX Professional Makeup offers a massive and engaged audience. For NYX Professional Makeup, focusing on trending formats and niche collaborations could be game-changers for continued growth and even higher engagement!