Overview

Bobon Santoso is a force to be reckoned with in the Indonesian content creation scene! This verified creator, with a massive following of over 28 million across YouTube, Instagram, and TikTok, is best known for his engaging YouTube channel. Bobon's not just creating content, he's building a community. While his global ranking sits at #16,102, making him a top 100% creator, his impact is felt far beyond the numbers, especially in the Indonesian-speaking world. He brings a unique blend of entertainment, culinary adventures, and personal insights to his audience, making him a truly captivating personality.

Performance At A Glance

Bobon's audience is huge, though his growth is currently steady at 0.02% over the last 30 days. While the past 90 days show a slight dip, his overall reach remains impressive. Globally and within Indonesia and the Indonesian-speaking community, he's a top-tier creator. What's really exciting is his engagement rate: at 3.15%, his fans are super engaged with what he's putting out! This translates to an average of 285,998 views per piece of content. His CreatorDB score of 79/100 shows he's doing a lot right!

What They Create

Bobon Santoso serves up a diverse menu of content, primarily focusing on entertainment, people & blogs, and his passion as a chef. He uses YouTube videos and Shorts, sprinkled with Instagram posts and Reels, and TikTok videos to connect with his audience. A recent YouTube Short asking "Next masak dimana ya? Coba comment‼️" (Where should I cook next? Comment!), garnered over 224,000 views and 6,800 likes, demonstrating his ability to spark conversations. Another example is content about Papua, like the Short "Papua, surga kecil di ujung Indonesia🤍" (Papua, a little paradise at the edge of Indonesia🤍) which shows his appreciation for his country's beauty. Bobon's content stands out because it's authentic, engaging, and often features his unique personality and culinary skills.

Why They're Great & Where They Can Grow

Bobon excels at creating engaging content, fostering a strong connection with his audience, and diversifying his content formats. He's also great at building a community feel. Exciting opportunities for growth could include deeper dives into specific culinary techniques or regional Indonesian cuisines. Collaborations with other Indonesian creators or international chefs could further expand his reach and bring fresh perspectives to his channel.

Bottom Line

For brands looking to partner with a high-engagement Indonesian creator, Bobon Santoso is a great choice. For Bobon, focusing on consistent uploads and experimenting with trending formats could help boost growth and maintain his position as a top creator.