Brut India

Overview

Brut India is a digital news and media powerhouse, delivering stories that matter to a massive audience of nearly 9 million followers on YouTube and Instagram. They're known for their short, impactful videos covering everything from social issues to global news, often with a uniquely Indian perspective. Although they're ranked among the top 100% of creators globally (at #34,916), their ability to connect with millions speaks volumes about their influence. They bring global issues closer to home, making them relevant and relatable for their viewers.

Performance At A Glance

Brut India's audience is substantial, and while their growth rate is currently at 0.17% over the last 30 days, their reach is already impressive. They rank within the top percent of creators in India (#3,962) and for English-language content (#16,786). Their fans are pretty engaged, with an average engagement rate of 2.41% across their content. Their CreatorDB score is 48 out of 100, suggesting there's room to optimize their content strategy for even greater impact. They pull in an average of 150,155 views per video, showing they consistently attract a large viewership.

What They Create

Brut India primarily creates short-form video content, with a focus on news, politics, and social issues. They utilize both standard YouTube videos and YouTube Shorts to deliver their message. A recent Short about a teacher in India charging only Rs. 100 for tuition grabbed a lot of attention, achieving a 4.60% engagement rate. Another Short exploring the fascination around Hermès Birkin bags also resonated well, sparking conversations around luxury and exclusivity. Brut India excels at taking complex topics and simplifying them for easy consumption, often highlighting inspiring stories and diverse perspectives.

Why They're Great & Where They Can Grow

Brut India's strengths lie in their ability to deliver concise, informative content, their focus on relevant social issues, and their knack for finding compelling human stories. They could explore more interactive content formats like polls and Q&As to boost engagement, especially on YouTube. Further, they could dive deeper into specific topics related to Indian culture and current events to solidify their position as a leading voice in the Indian digital media landscape.

Bottom Line

For brands looking to partner with a creator who can reach a large, engaged Indian audience with meaningful content, Brut India is a strong choice. For Brut India, focusing on audience interaction and delving deeper into niche topics could unlock even greater potential for growth and impact.