UPPERROOM

Overview

UPPERROOM is a vibrant music collective, captivating audiences with their heartfelt worship music. Rooted in the Christian faith, they create a powerful sense of community through song. While they share their music across platforms like Instagram and TikTok, their main stage is YouTube, where they've amassed over 1.4 million followers and a global ranking that places them in the top 8% of all channels. They're not just musicians; they're creating an experience, inviting listeners into a space of connection and devotion.

Performance At A Glance

UPPERROOM's audience is substantial and steadily growing! They've seen a healthy 1.37% growth in the last 30 days alone. Their fans are super engaged, with an average engagement rate of nearly 8%, which is pretty impressive! Globally, they're in the top 8% of all creators, and the same goes for their ranking within the US and among English-speaking channels. Their CreatorDB score is a stellar 96 out of 100, signaling that they're doing a fantastic job of creating high-quality content that resonates with their audience.

What They Create

UPPERROOM primarily creates music-focused content, sharing their powerful worship songs across various formats. You'll find full music videos and live recordings on their YouTube channel, alongside shorter, engaging snippets on YouTube Shorts, TikTok, and Instagram Reels. A recent YouTube Short, "THE CROSS STILL STANDS.." highlighting their impactful music, has garnered over 15,000 views and a nearly 10% engagement rate – proving their ability to connect deeply with listeners. Their content stands out because of its authenticity and the raw emotion they pour into their music, creating a truly immersive worship experience.

Why They're Great & Where They Can Grow

UPPERROOM excels at creating authentic, emotionally resonant worship music that clearly connects with a large and dedicated audience. Their high engagement rates prove they are doing something very right! They are also great at repurposing content across different platforms, maximizing their reach. An exciting opportunity could be expanding their content to include behind-the-scenes glimpses into their songwriting process or interviews with band members, fostering an even deeper connection with their fans. They could also explore collaborations with other Christian artists to reach new audiences.

Bottom Line

For brands looking to partner with a music-focused creator with a deeply engaged audience, UPPERROOM is a fantastic choice. For UPPERROOM, consider experimenting with longer-form content or interactive live streams to build even more community and further amplify their message.