Soft White Underbelly

Overview

Soft White Underbelly is a YouTube channel unlike any other. With a massive following of over 8.2 million subscribers, they delve into raw and often overlooked stories from the fringes of society. They're documentary filmmakers at heart, focusing on intense interviews and compelling narratives that explore the human condition. Ranked within the top 2% of creators globally, in the US, and for English-speaking content, Soft White Underbelly brings untold stories to a huge audience.

Performance At A Glance

Soft White Underbelly's audience is substantial and still growing! While their growth rate is a steady 0.54% monthly, that's a significant number considering their already massive reach. Their fans are pretty engaged, with an average engagement rate of 1.89%. While that might not sound huge, it's solid for such a large channel and shows people are actually connecting with their content. The CreatorDB score of 77/100 indicates a strong overall performance, showing consistency and impact.

What They Create

Soft White Underbelly is all about hard-hitting interviews and documentary-style videos. They primarily use YouTube for their longer-form content, but also experiment with YouTube Shorts, Instagram Reels, and TikTok for shorter clips. Recent videos like "When the Therapist is Vulnerable-Orion Taraban, Psy.D." which garnered over 94,000 views and a strong 5.28% engagement rate, demonstrate their ability to spark meaningful conversations. Their content stands out because it's unflinchingly honest and provides a platform for voices that are often unheard.

Why They're Great & Where They Can Grow

Soft White Underbelly excels at:

• Authenticity: They create genuine connections with their subjects.
• Storytelling: They know how to craft compelling narratives.
• Social Impact: They shed light on important social issues.

An exciting opportunity for them could be expanding their presence on platforms like Instagram and TikTok by creating shorter, easily shareable clips of their interviews to draw in new viewers.

Bottom Line

For brands looking for a partner who can spark important conversations and reach a large, engaged audience, Soft White Underbelly is a powerful choice. For the creator, continuing to experiment with different content formats and platforms could significantly expand their reach and impact. Consider expanding into podcasting to provide deeper dives into their interview content.