enakimura

Overview

Enakimura is a Japanese lifestyle and family vlogger making waves on YouTube and Instagram. With a dedicated following of over 2.1 million, Enakimura shares snippets of everyday life, from family outings and shopping trips to travel adventures. Ranked in the top 89% of creators globally and top 83% in Japan, Enakimura offers a charming glimpse into Japanese family life and is quickly becoming a favorite for viewers interested in lifestyle and travel content.

Performance At A Glance

While Enakimura's follower count is impressive at over 2.1 million, recent growth has been stagnant, showing 0% growth across the past week, month, and quarter. This is an area that needs attention. Despite that, their fans are super engaged with their content, boasting an average engagement rate of 4.31%, which is quite good! This level of engagement contributes to a solid CreatorDB score of 81/100, indicating a strong foundation and potential for further success. They rank well within Japan, holding a spot in the top 83% of creators in the country.

What They Create

Enakimura's content is a mix of lifestyle vlogs, family adventures, and shopping hauls, primarily on YouTube, with supporting content on Instagram. You'll find a good mix of longer-form videos and shorter, snackable content. One recent video, "1ヶ月滞在したから別れが辛い英奈" (1 Month Stay So Parting is Difficult for Ena), which garnered over 53,000 views, captures the emotional side of travel and family, resonating with viewers. Another highlight is "横浜ファンの英奈とハマスタでプロ野球観戦！推しも大活躍で大興奮！" (Ena, a Yokohama Fan, Watches a Professional Baseball Game at Hamasta! Her Favorite Player Shines!), which combines a passion for baseball with vlog-style storytelling. The content stands out for its authentic portrayal of family life and relatable themes.

Why They're Great & Where They Can Grow

Enakimura excels at creating relatable and engaging content centered around family, lifestyle, and travel. Their high engagement rate shows a strong connection with their audience. A great opportunity would be to experiment more with YouTube Shorts and Instagram Reels, focusing on trending sounds and challenges, to boost discoverability and reignite growth. Exploring collaborations with other Japanese YouTubers in similar niches could also introduce them to new audiences.

Bottom Line

For brands looking to partner with a family-friendly creator in Japan, Enakimura offers access to a highly engaged audience. For Enakimura, focusing on consistent content creation, exploring new formats like Shorts/Reels, and collaborating with other creators could be the key to unlocking even greater growth and expanding their reach.