Andrew Rafael Kim

Overview

Andrew Rafael Kim is a creative digital storyteller, primarily captivating audiences on TikTok with his engaging vlogs, design insights, and glimpses into student life. Currently reaching over 1.1 million followers and ranking within the top 6% of creators globally, Andrew offers a unique blend of lifestyle content, design tips, and personal experiences that resonates with a broad audience. He particularly shines when sharing his journey as an architecture student, making him a relatable and aspirational figure for many.

Performance At A Glance

While Andrew’s follower count is impressive, his growth has experienced a slight dip recently, showing a decrease of -0.19% over the past 30 days. His global and country rankings are solid, placing him in the top 94% worldwide and in the US. The good news is his audience is highly engaged! With an average engagement rate of 6.30%, his fans are clearly loving the content he puts out. CreatorDB gives him a score of 83/100, which means he's doing a great job overall in terms of content quality and audience engagement.

What They Create

Andrew's content is a diverse mix, spanning YouTube videos and Shorts, Instagram posts and Reels, and of course, his popular TikTok videos. He dives into topics like interior design, sharing how-to guides and style inspiration. He also offers vlogs about student life and lessons related to his field of study. One of his recent standout Shorts, "Introducing myself with Creative Cloud Pro," achieved a fantastic 11.48% engagement rate, showcasing his ability to connect with his audience through sponsored content. Another popular video, "My First Week at USC Architecture," provides a realistic look into his life as a transfer student, proving his knack for relatable storytelling.

Why They're Great & Where They Can Grow

Andrew excels at sharing his personal experiences in an authentic and engaging way. His content is relatable, informative, and visually appealing, making him a triple threat. He's also great at mixing personal vlogs with design-focused content, catering to a wide audience. To further boost growth, Andrew could explore collaborations with other creators in the architecture or design space. He could also experiment with longer-form content on YouTube to provide even more in-depth tutorials and insights.

Bottom Line

Andrew Rafael Kim is a fantastic creator with a dedicated following and a knack for producing engaging content. For brands in the design, education, or lifestyle sectors, partnering with him would be a smart move. For Andrew, focusing on consistent content creation and exploring new content formats could help reignite growth and further solidify his position as a leading voice in the design and student life space.