Mia Sayoko

Overview

Meet Mia Sayoko, a lifestyle guru captivating nearly 6 million followers across YouTube, Instagram, and TikTok. Mia’s YouTube channel is her home base, where she shares a blend of practical advice and personal vlogs that resonate with a broad audience. While her global ranking sits at #427,306, placing her in the top 98% of creators worldwide, it's the authenticity she brings to topics like cleaning, beauty, and fitness that makes her content so engaging.

Performance At A Glance

While Mia boasts a massive audience of almost 6 million, her growth has slowed recently, showing a slight decrease. Although she’s ranked in the top 97% within the USA and top 98% for English-speaking creators, there's room to climb! The good news? Her fans are super engaged with her content, sporting an average engagement rate of 4.64%. Her CreatorDB score of 81/100 highlights her strong overall performance, indicating a solid foundation for future growth.

What They Create

Mia’s content spans a variety of lifestyle categories. On YouTube, you’ll find everything from deep cleaning apartment makeovers to workout routines and meal prep ideas. She uses a mix of long-form videos, YouTube Shorts, Instagram posts, and TikToks to connect with her audience. A recent video, "EXTREME APARTMENT DEEP CLEAN," showcases her knack for making even mundane tasks feel inspiring, while "Extreme Bedroom Makeover" reveals her eye for vintage aesthetics. Mia’s content stands out because it’s both aspirational and relatable, offering viewers practical tips while sharing glimpses into her own life.

Why They're Great & Where They Can Grow

Mia excels at creating visually appealing and informative content. Her strength lies in her ability to blend lifestyle advice with personal storytelling, fostering a genuine connection with her audience. To boost growth, Mia could explore collaborations with other creators in complementary niches like home decor or sustainable living. She could also consider diving deeper into specific topics within her existing categories, creating more specialized content that caters to niche interests.

Bottom Line

For brands, Mia Sayoko presents a fantastic opportunity to reach a highly engaged audience interested in lifestyle, beauty, and fitness. For Mia, focusing on strategic collaborations and exploring niche content could be the key to reigniting growth and climbing those rankings!