ET Now Swadesh

Overview

ET Now Swadesh is your go-to source for news and insights, especially if you prefer Hindi! They're a verified media powerhouse on YouTube, where they boast a massive following of over 4.7 million subscribers. They deliver a mix of news, political commentary, entertainment, and even some DIY and finance tips thrown in for good measure. While they're in the top 3% of creators globally, ranking around #376,455, their focus on the Indian market and Hindi-speaking audience makes them a major player in their niche.

Performance At A Glance

ET Now Swadesh is definitely on the rise! Their audience is growing steadily; they've seen a 1.4% increase in followers just in the last month, and a whopping 8% jump in the last three months! Their fans are super engaged with their content too, with an average engagement rate of 1.16%. That means people aren't just watching, they're liking and commenting! Their CreatorDB score of 95/100 is seriously impressive – it shows they're doing a fantastic job overall. Their strong ranking within India (top 3%) and among Hindi-language channels (top 3%) proves their content resonates deeply with their target audience.

What They Create

ET Now Swadesh keeps things interesting with a mix of longer YouTube videos and quick-hit Shorts, and even ventures onto Instagram with Reels. They cover a broad range of topics, from serious news and political debates to lighter fare like explaining the significance of Lord Shiva's trident. Take for example their short "CM Yogi ने ये कहकर चौंकाया!" which translates to "CM Yogi shocked by saying this!", which racked up over 4,000 views by capturing a moment of surprise and intrigue. Or consider their short "गाय की हत्या नहीं होनी चाहिए...", which sparked conversation with a clear statement on a sensitive topic. This mix of thought-provoking and informative content is a winning formula!

Why They're Great & Where They Can Grow

ET Now Swadesh excels at delivering timely news, sparking conversations around important topics, and reaching a vast Hindi-speaking audience. They're also great at adapting to different formats, using both long-form videos and short-form content effectively.

Looking ahead, they could explore more collaborations with other Hindi-speaking creators or influencers to broaden their reach. They could also experiment with interactive content like polls or Q&A sessions to further boost engagement.

Bottom Line

For brands targeting the Indian market or Hindi-speaking audiences, ET Now Swadesh offers a fantastic opportunity to connect with a large and engaged community. For ET Now Swadesh, doubling down on content that sparks debate and encourages conversation could lead to even greater growth and impact.