LUMI

Overview

LUMI is a vibrant Indonesian content creator making waves on YouTube, captivating a substantial audience of 3.2 million followers with a mix of entertainment, DIY projects, and glimpses into daily life. While their global ranking sits at #16,691 and #822 within Indonesia, their knack for creating relatable and engaging content, especially through YouTube Shorts, has carved out a loyal fanbase. LUMI's channel offers a blend of fun and practical content that appeals to a broad audience.

Performance At A Glance

LUMI's audience is huge, reaching over 3 million people! However, their growth has slowed recently, showing a slight decrease of -0.30% over the past month. Globally, they're in the top 100% of creators on YouTube, with a solid presence in Indonesia. Their fans are pretty engaged, with an average engagement rate of 0.53% on their content. CreatorDB gives them a score of 38 out of 100, suggesting there's room to boost that score with some strategic content tweaks.

What They Create

LUMI serves up a diverse mix of content, primarily focusing on YouTube Shorts and longer-form videos. Their content categories span from entertainment and people & blogs to film & animation and music, showcasing a broad appeal. The DIY (Howto & Style) topic is a strong suit, suggesting viewers are keen on learning new skills or getting inspiration. One of their recent Shorts grabbed over 31,000 views, featuring engaging content that is sure to have captured the attention of many viewers. LUMI's content shines with its relatable and often lighthearted approach, making it easy for viewers to connect and stay entertained.

Why They're Great & Where They Can Grow

LUMI excels at creating short, engaging video content, especially through YouTube Shorts. Their ability to tap into diverse content categories like entertainment, DIY, and music broadens their appeal. One exciting opportunity would be to collaborate with other Indonesian creators or brands to amplify their reach within the region. Another idea would be to focus even more on the DIY niche, creating a series or challenges to build a stronger community around that topic.

Bottom Line

For brands looking to tap into the Indonesian market, LUMI offers a significant reach and engaged audience. For LUMI, focusing on collaborations and diving deeper into popular content niches could be key to boosting growth and engagement.