Wengie

Overview

Wengie, the Aussie creator making waves across the internet, is a force to be reckoned with! With a vibrant personality and engaging content spanning everything from beauty and lifestyle to comedy and music, she's captured the hearts of over 21 million followers. While her main stomping ground is YouTube, Wengie sprinkles her magic across Instagram and TikTok too. Currently, she holds a global ranking of #26,845, proving she's a well-known personality in the content creation world. She’s a master of variety, keeping her audience hooked with a mix of relatable and entertaining content.

Performance At A Glance

Wengie's got a massive audience, but her growth is currently a bit stagnant, showing a -0.03% change over the past month and 90 days. However, her 7-day growth is positive at 0.48%, indicating a potential upward trend! She ranks highly in Australia at #275, and #12,699 for English-speaking creators globally. Her fans are super engaged with her content, boasting an average engagement rate of 2.82%. CreatorDB gives her a score of 82/100, which means she's a solid, established creator with a strong presence.

What They Create

Wengie’s content is a delightful mix of Howto & Style, Entertainment, and Comedy. She’s active across multiple platforms, posting 277 YouTube videos, 62 YouTube Shorts, 10 Instagram posts, 10 Instagram Reels, and 24 TikTok videos. Looking at recent content, her "Unboxing Miniso blind boxes" Short is performing well, racking up over 24,000 views and 900+ likes by capitalizing on the popular "blind box" trend. Her content stands out because it's relatable, fun, and often features her own unique style and personality. She infuses humor into everyday situations, making her content super shareable.

Why They're Great & Where They Can Grow

Wengie excels at creating engaging short-form content, particularly on YouTube Shorts and TikTok. Her vibrant personality shines through, making her relatable and likeable. She also effectively taps into trending topics, as seen with her blind box video. An exciting opportunity for Wengie would be to lean more into collaborations with other creators, especially in the music space, to cross-promote and reach new audiences. Also, she could focus on more consistent posting schedule on her main platforms.

Bottom Line

For brands, Wengie is a fantastic partner for reaching a young, engaged audience, particularly for beauty, lifestyle, or entertainment products. For Wengie, focusing on consistent content and exploring collaborations could reignite growth and further solidify her position in the creator landscape.